Job Opportunity
We have an opportunity for a Digital Data Analyst to join one of the fastest-growing parts of Admiral Group.
Our Data Vision
At Admiral Financial Services (AFSL), we believe that understanding and engaging with our customers is central to everything we do. The way we gather, analyse and understand our customer data will be critical to the launch and success of our propositions. We believe that the right way to scale our business is to intelligently automate so that our amazing colleagues can focus on the value-add interactions with our customers and other stakeholders.
All of this relies on us having an amazing set of data capabilities across technology, people, and processes and we are on an exciting journey to evolve all of these through significant investment.
The Data Science function is a new team that is here to supercharge our usage of data to support the stakeholders we care deeply about.
About the Role
This role is a subset of the wider data capability being delivered by AFSL and focusing entirely on the digital journeys our customers take. The role requires a solid understanding of marketing data and its application to the design, delivery, and iteration of our digital customer experience. You’ll be highly focused on Google Analytics, Content Square, and Amazon Connect data whilst supporting data from Optimizely, our MVT platform, and our upcoming communications platform.
The Role's Objectives
- Own the tagging delivery across our digital journeys, feeding into development requirements the relevant code insertion requirements as well as ensuring that Product Owners place data collection high in the list of priorities within feature creation.
- Evaluate the digital journeys continuously, focusing on surfacing insight that informs MVT hypotheses utilising Google Analytics, Content Square, and Optimizely.
- Work with third-party digital suppliers such as Credit Kudos, PCW’s, and our Comms Platform to ensure that tagging is consistent and providing the right data and insight to inform journey optimisation.
- Focus on identifying click-to-conversion inhibitors and make recommendations on tests or development.
- Liaise closely with the comms specialist to fully understand our outbound communications, their impact, downstream data opportunities and liaise with development, IT, and Data teams to integrate these.
- Own the development of cohort identification in our communications platform and work with Data to create incremental opportunities.
- Provide support to the Amazon Connect workstream to surface insights for customer contact patterns, improvements, and improvement data. Become the expert for ChatBot, Messaging, and SMS data.
- Own the customer monitoring data, surfacing opportunities to improve NPS, NES and liaise with our Performance Excellence Specialist to get agent feedback in a timely way.
- Work with our Data Product team to ensure that the Digital Analytics architecture in conjunction with our Data architects and Digital Leadership Team ensuring that we have robust data capture and analytical data to feed insight.
About You
You are curious and analytical, and someone who enjoys understanding the complexities of a market or how a business works. You can disseminate complex data and make this interesting and engaging to others. You also care deeply about improving the ways things work and creating a system that benefits all.
Skills Required
- Excellent understanding and practical application of Google Analytics, GTM, and supporting Digital Analytical tools.
- Ability to turn Digital and Marketing data into insight that drives change agendas.
- Translate Digital Marketing terminology into non-technical business language and present findings in a compelling manner.
- Solid understanding of Digital Marketing practices, terminology, and trends.
- Python and SQL skills are an advantage but not essential.
Experience Required
- Minimum of 2 years experience working in Analytics or associated field (ideally overseeing a small team in a Financial Services organisation, but not essential).
- Minimum of a degree in Computer Science, Mathematics, Physics, Engineering, Statistics, Finance or another technical field.
- Experience in working with development teams to identify data points within a digital journey and be able to participate in the design of tagging requirements.
- Experience in using data insight to drive business decisions, growth, and innovation.
- Experience in sourcing data sets through purchase and partnerships.
- Excellent communication and interpersonal skills with technical and non-technical audiences and a desire to work within a fast-paced, dynamic team environment.
- Experience in Conversion Optimisation is highly desirable.
- Any exposure to ChatBots and Web Chat is highly desirable.
- Experience in Agile ways of working is desirable.
Additional Information
In this role, you will work closely with our Digital Team, Data Engineers, and Data Scientists and report to our Analytics Chapter Lead.
We’re a big believer in personal development and preparing you for success in this role as well as your next. We’ll provide a range of on-the-job training as well as other opportunities to learn all the key skills you’ll need.
Due to Covid, the whole Admiral Financial Services is working remotely. We will provide you with everything you need to work comfortably from home.
We expect you to be working remotely for the foreseeable future, however, once it is safe to return to the office, we will have days when the whole team comes together to collaborate. You can decide if you want to come to the office between 2-5 days per week.
About AFSL
Admiral Group is a FTSE 100 Financial Services company with a presence in eight countries. The company was set up in 1993 as a car insurance specialist, but since then the Group has expanded in other countries and other insurance verticals such as household and travel insurance, in loans, price comparison platforms, and has developed innovative products.
Admiral Financial Services was formed 5 years ago and has been an amazing growth story with major ambitions to grow even further. This means we are now looking to enhance all our capabilities, particularly how we leverage data and automation.
The Group has 7 million customers worldwide and employs over 11,000 people across its operations. Admiral is a growth story with an enviable track record of strong financial performances, ROE consistently over 50%, a turnover of £3.5 bn, and a profit before tax of £520 m in 2019.
Admiral’s philosophy is that ‘people who like what they do, do it better’ and Admiral is proud to offer an open culture where achievement is rewarded and recognised and where coming to work is exciting every day. In 2019, Admiral received a special award from ‘Best Companies to Work For’ as the only company to feature within their rankings since they began 20 years ago: a true testament to the Group’s culture.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate's experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're voted no. 1 in the 2019 Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
If you would like to be considered for this opportunity, please complete an online application form.
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