Media Optimisation Manager - Veygo

About Veygo

Veygo is a company built and owned by Admiral operating within the Admiral Pioneer business.

Admiral Pioneer is a new business within Admiral Group with the aim of seeding, launching, and scaling new businesses that will become one of the growth engines for Admiral in the future.

Veygo is one of these new businesses and at the forefront of the Mobility as a Service (MaaS) revolution, providing transport solutions for customers with and without cars. We are a team of passionate people who want to provide flexibility to our customers and allow them to get behind the wheel.

We are building a dynamic and energizing environment where we will provide all the excitement and freedom of a scale-up but with the support and stability of an established large organisation. We treat our colleagues openly, equally, and fairly and give them a ton of opportunity and freedom to do their best work and make a positive impact. We seek to recruit bright, passionate people who have a can-do attitude who look at the world and see the opportunity in our own small way, to make it better for our customers.

About the Role

As Veygo grows, we need someone to play a pivotal role in our marketing strategy. We are looking for someone who can blend analytical experience with the experience of planning and optimising a range of media (offline/online).

The role will be varied and will include:

• Working with our data and pricing team to enrich our first-party data
• Getting your hands dirty building new campaigns
• Working with media publishers to plan targeted audience-level campaigns
• Analysing and scrutinising campaign effectiveness and reporting back to our management team

We want someone curious about the use of available data, in targeting and retaining customers, and someone passionate about using this to incrementally improve business results.

Main Responsibilities

• Ownership of media campaigns (offline and online) – including planning, execution, and reporting
• Overall ownership of the marketing team’s reporting and analytics package
• Working with our data and pricing team to combine first and third-party data and to make better use of first-party data in our media campaigns
• Feeding actionable insights into other areas of the team e.g. web optimisation and email campaigns
• Analysis of:
  • Customer-level data to advise on the cross-channel acquisition and retention strategies
  • Competitors
• Supporting with general budgeting and scenario planning

About You

|Knowledge, Abilities, and Experience

Must have:

• Strong working knowledge of marketing platforms such as Google Ads and Facebook advertising
• Proven experience of planning, building, and optimising online and offline media campaigns
• Experience of implementing successful growth and/or retention strategies
• Experience of working with media owners and media agencies, and the ability to scrutinise media plans and build your own media plans
• Proven experience of reporting results and recommendations to a range of stakeholders
• Advanced experience in using Google Analytics, including integrating it with first-party data and other systems
• Experience in using reporting tools such as dataLayer, SQL, BigQuery, Google Data Studio, Tableau, Adobe, and Salesforce
• Experience in analysing customer-level data and looking at our customer lifetime value

Additional Information

We are happy to accommodate remote working for this position, however, the successful candidate will be required to work from the office a minimum of one day per week.

This role will be supporting and reporting into the Veygo Head of Marketing.

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're voted no. 1 in the 2019 Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

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