Optimisation Analyst

This is a fantastic opportunity for someone interested in data and online customer journeys who would like to play a part in shaping the future of Admiral's online presence.

The successful candidate will have the ability to identify the website's area with the greatest opportunity for improvement and work across the Marketing team to improve our conversion rate from various acquisition channels and devices. The team has a "test and learn" ethos, so you will have the ability to impact Admiral's website's success significantly.

 Main Responsibilities will be:  

• Monitoring and creating conversion reports for website performance
• Identifying high-value opportunities for us to test from our website data
• Inputting into and managing the value prioritisation model 
• Analysing experimentation results to identify personalisation opportunities by using demographic traits highlighted or further optimisation through continuously iterating
• Integrating the customer's lifetime value into all tests and optimisations within the team and with the rest of Marketing, ensuring that this metric is understood when evaluating the success
• Providing website reporting and support for senior managers 

Skills and Experience Required:

• Experience in a data role with the ability to analyse data and highlight actions
• Experience using web analytics platforms
• An interest in digital technology
• Proactive, with the ability to work autonomously
• The ability to learn quickly in a fast-paced environment
• A desire to improve results and a strong sense of ownership 
• An awareness of digital acquisition channels, e.g. SEO, PPC, Affiliates, Email
• Experience or commitment to learn MicroStrategy
• A team player with a proven ability to collaborate 

Desirable Skills:  

• Ability to use SAS
• Experience using MicroStrategy

Educational Qualifications Required:

A degree or equivalent experience in either: -   

• Business management 
• Mathematics or another numerical subject

About Admiral

Our success goes hand-in-hand with having a strong culture where we put our people and customers first. Our philosophy is simple yet effective: people who like what they do, do it better, and this in turn, means that our customers receive the level of service and products that they deserve. Our culture is honest, open and wholeheartedly focused on four key areas: Communication, Equality, Reward & Recognition, and Fun.

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're voted no. 1 in the 2019 Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible. 

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