We are looking a dynamic Marketing Executive who is passionate about martech to join the ECRM team. In this role you will help support, maintain, and optimise the technical programmes and data integrations used in ECRM to best suit our marketing needs.
Initially this is a 6 month Fixed Term contract, there maybe an opportunity for the role to be permanent.
Relationship management will play an important part as you’ll be working alongside product stakeholders providing technical support on campaign workflows and data integrations to deliver success. The role presents a fantastic opportunity to get involved in a fast-paced and dynamic marketing environment to help the ECRM team achieve campaign goals through martech applications
The ECRM team purpose is to engage customers and prospects with a range of direct marketing campaigns to drive acquisition and cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding portfolio of products.
Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and Direct Mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel
As Marketing Implementation Executive, you will:
- Work with wider ECRM team to ensure marketing campaign workflows, assets and team processes are built utilising best practice and support opportunities for development.
- Understand Marketing metrics to assist with stakeholder reports and communications to provide data-driven insights and recommendations.
- Produce presentations and reports in digestible format for target audience.
- Work with Adobe to monitor email deliverability and investigate performance issues to improve outcomes.
- Support onboarding of new products and brands with data requirements, workflow building and integrations and testing.
- Work with compliance, data protection and legal teams, both in EUI and Admiral Group, to ensure campaigns meet FCA, data privacy and ASA requirements.
- Help maintain ECRM process documentation.
- Assist with team training on technical tools including Adobe Campaign, Litmus and SOAPUI.
- keep up to date of the latest martech trends and make recommendations for improvement.
Ideally you will have these skills:
Marketing
- Experience creating Campaign workflows
- Understanding of marketing performance MI
- Understanding of digital marketing technologies and best practice including inbox placement, deliverability, and email client domain specifications
Technical
- Process and technical aptitude are essential, as this is a specialized digital role within ECRM
- Experience using Adobe Campaign.
- Knowledge of XML & JavaScript.
- Knowledge of HTML & SAS/SQL.
Data
- Understanding of Admiral business priorities to translate into data requirements.
- Experience implementing APIs.
- Understanding of GDPR and data privacy laws.
Stakeholder management
- Excellent communicator; both verbal & written.
- Ability to build the relationships with internal teams and third parties.
- Confidence to challenge assumptions.
- Communication with stakeholders of all technical ability.
- Proactive attitude with the ability to use initiative & generate ideas
Additional Information
- We will review your CV within 5 working days of application and get back to you
- We have a Hybrid approach to work remote working, 1-2 days per week in our Cardiff office (or more if you prefer)
- We will give you everything you need to work comfortably from home
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits, and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
