The purpose of the Insight Executive role within the Market Insight team is to gather, analyse, and report on competitor activities and market trends to support strategic decision-making. This role helps the company stay ahead of competitors by providing actionable insights that inform marketing strategies and business plans.
The Role
An exciting opportunity has come up to join the Market Insight team within the Marketing department. This is a fantastic opportunity for someone who has an interest in exploring competitors marketing activity, understanding market trends and themes, whilst also wanting to be an insight beacon for internal customers across both Marketing and the wider business. Be a part of a team that is expected to grow during 2025 as the business focuses more on putting customer centricity at the heart of its decision-making.
As part of a small team which reaches across both customer / consumer research as well as market and competitor insight, this role will require you to be pro-active in identifying and surfacing key trends and insights across the financial services market, which is turn will help drive understanding within the business and lead to actionable outcomes.
You’ll be responsible for the creation, management, and distribution of a variety of insight reporting streams in senior stakeholders, whilst continuing to develop your knowledge and expertise across various insight resources to ensure we’re unearthing the more relevant and actionable insights.
The Responsibilities
- Maintain, deliver, and continue to develop, a variety of reports covering both financial services trends, media spend, as well as competitor marketing activities
- Support on the communication of key news stories, financial articles, industry reports (e.g. Mintel), as well as insight communications from our suppliers
- Support the Senior Market Insight Manager on delivery and maintenance across workstreams including operational benchmarking and brand tracking
- Lead and maintain the Customer Document Mapping project (i.e. Spy Academy)
- Maintain and support on the Insight Network SharePoint for the team
- Liaise with teams within Marketing and the wider business, to understand their insight needs and how the Market Insight team can deliver ongoing value to these areas
- Build your knowledge of various insight tools and become a subject matter expert on these and how they can best address internal business queries
- Present actionable insights within various Marketing meetings, as well as identify opportunities to further showcase the insights
- Keep up to date with trends affecting consumers, competitors, and the wider insurance / financial service market
Knowledge & Technical Skills
- The ability to analysis market data, competitor activities, and industry trends, both across quantitative and qualitative data sources
- Strong written and verbal communication skills using storytelling to highlight themes to inform and influence business decisions / stakeholders
- Confident speaking and presenting to stakeholders of various levels of seniority
- The ability to prioritise tasks, solve problems, and manage time effectively
- Understanding of the insurance industry, including key competitors, marketing strategies, as well as current consumer challenges
- Good numerical and analytics skills
- Knowledge and understanding of marketing terminology
- A sound knowledge of Microsoft applications, as well as tools such as Canva and JIRA
- Familiarity with market research tools and competitive intelligence software such as Mintel, Statista, Nielsen, and Similarweb
- Willing to speak up and provide new ideas / suggestions to improve current processes
Soft Skills
- Attention to detail
- Curiosity and proactiveness
- Stakeholder engagement
- Resilience and adaptability
- Team collaboration
- Critical thinking and problem solving
- Flexibility in communication
- Receptive to feedback and adaptable to change
Please note - we may close this vacancy early if we receive lots of applications or business priorities change.
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits, and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
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