We are looking for a proactive and enthusiastic Marketing Campaign Manager to join the ECRM (Electronic Customer Relationship Management) team at an exciting time for Admiral Marketing.
With a renewed strategy and purpose, focusing on the customer, brand, marketing performance and staff, there is an opportunity to make a substantial impact across a wider suite of products.
As a Marketing Campaign Manager in ECRM you will
- Take ownership of the beginning and end of the customer life cycle including campaigns focused on brand perception, acquisition partnerships, hot prospecting (quote conversion), retention of existing customers and lapsed customers
- Develop annual campaign, optimisation, and testing plans to achieve sales targets and department KPIs
- Report on and monitor campaigns against target, presenting results and recommendations
- Utilise data for enhanced automation, personalisation, and improved customer experience
- Support with department risk mitigation and remediation
- Line manage three direct reports
Workstream ownership
- Develop and implement ECRM campaigns through all stages of the process including audience identification, workflow creation, copy and creative development, quality assurance and regulatory sign off.
- Identify new opportunities and campaigns to support delivery of business objectives
- Create testing and continuous improvement plans for campaigns to ensure best in class results
- Feed into creation of annual sales targets for channel
- Drive performance against target, reporting on at product and campaign level and proactively make recommendations to improve performance
Stakeholder Management
- Work with agencies to ensure Admiral’s email campaigns adhere to best practice and make full use of current technologies
- Work with internal stakeholders (such as product managers, compliance, MI) to plan and deliver marketing campaigns against agreed deadlines
- Present results and findings, producing presentations and reports in digestible format for target audience
Data management
- Support with segmentation and propensity projects to ensure campaigns are targeted at relevant audiences
- Ensure GDPR and regulatory requirements are adhered to
Ideally you will have
- Strong knowledge of email and customer relationship marketing
- Experience developing marketing campaigns from start to finish
- Testing, experimentation, and marketing optimisation
- Development of sale projections and conversion funnels
- Interpretation of data and marketing KPIs
- Experience using Adobe Campaign or similar
- Familiarity with HTML, CCS & Javascript
- Experience working in a regulated industry and understanding of FCA and Data privacy laws
- Experience briefing and managing technical requirements
About us
Admiral Marketing is a centralised business area, responsible for the development and guardianship of the Admiral Brand, generating interest across our range of products and supporting initiatives to increase customer value.
The ECRM team purpose is to engage customers and prospects with a range of direct marketing campaigns to drive acquisition and cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding portfolio of products.
Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and direct mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel.
Additional Information
- We will review your CV within 5 working days of application and get back to you
- We have a Hybrid approach to work remote working, 1-2 days per week in our Cardiff office (or more if you prefer)
- We will give you everything you need to work comfortably from home
Our Commitment to You
At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.
All qualified applicants will receive equal consideration for employment.
Salary, Benefits, and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.
You can also view some of our other key benefits here.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're consistently voted one of Sunday Times Best Big Companies to Work For in the UK. This is a hybrid role with the working week split between home-working and our Cardiff office.
You can also view some of our other key benefits here: https://admiraljobs.co.uk/employee-benefits/
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