ECRM Marketing Executive

(This is a hybrid role, and it requires travel to our Cardiff office at least twice a week)

We are looking for an initiative-taking and enthusiastic Marketing Executive to join the ECRM Marketing team. This role will support product promotion by focusing on sales-generating cross-sell campaigns for Admiral Pet Insurance.

You will be working as part of the ECRM (Electronic Customer Relationship Management) team in our award-winning Marketing department. Our team purpose is to engage customers with a range of direct marketing campaigns to drive cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding portfolio of products.

Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and Direct Mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel.

This role will be a fantastic opportunity to get involved in a fast-paced and dynamic environment and really put your stamp on an expanding portfolio of products.

Responsibilities
As Marketing Executive in ECRM you will:

• Plan, implement and optimise sales-generating marketing campaigns for Admiral Pet Insurance, aimed at growing the customer base.
• Review the customer journey to identify areas of improvement and optimisation.
• Monitor performance against target, pro-actively make suggestions to adjust activity when required.
• Maintain monthly reports and coordinate stakeholder communications.

Main duties
Campaign creation

• Coordinate the campaign marketing plan for Admiral Pet Insurance.
• Work with Marketing Campaign Manager, Product Marketing teams and Product owners to develop campaign plans to achieve business targets.
• End-to-end campaign delivery and execution, including planning, practical implementation, writing/sourcing copy and consulting with design teams.
• Ensure quality of campaigns are maintained through thorough testing and quality assurance.

Data Management

• Work with regulatory advice, data protection and legal teams in Admiral Group, to ensure campaigns meet FCA, data privacy, consumer duty and ASA requirements.
• Work with the Customer Engagement team to generate ideas for lead generation campaigns.

Reporting

• Performance Monitoring: Drive performance against targets by continuously monitoring and analysing campaign results through reporting tools. Proactively make recommendations to adjust activities to improve performance and achieve business objectives.
• Reporting suites and dashboards: Maintain and create detailed monthly reports on campaign performance at both product and campaign levels. Present results and findings in a digestible format tailored to the target audience, ensuring clarity and actionable insights.

Presentation Skills

• Weekly Presentations: The candidate will be expected to present campaign updates, performance metrics, and insights to stakeholders on a weekly basis. This requires the ability to clearly communicate complex data and findings in an engaging and understandable manner.
• Monthly Presentations: In addition to weekly updates, the candidate will also be responsible for delivering more comprehensive monthly presentations. These presentations will cover broader performance reviews, strategic recommendations, and long-term planning. The candidate should be adept at tailoring their presentation style to suit different audiences, ensuring that key messages are effectively conveyed.
• Confidence and Clarity: The candidate must demonstrate confidence and clarity in their presentation skills, ensuring that they can effectively engage with stakeholders, address questions, and provide actionable insights.

Required skills and personal attributes

Marketing

• Marketing knowledge or experience
• Critical thinking with a data-driven approach
• An interest in influencing consumer behaviour
• A completer-finisher, motivated by understanding customer behaviours and identifying trends

Technical

• Process and technical aptitude are essential, as this is a specialised digital role within Marketing.
• Experience with using email marketing platforms, preferably Braze or Adobe Campaign
• Technical knowledge or interest in CRM automation development. Desirable but not essential.
• Interest and experience in email marketing, multi-channel marketing and digital communications
• Experience and knowledge in HTML. Further knowledge and experience in JavaScript and CSS is desirable but not essential
• Experience in email template building tools such as Litmus is desirable but not essential.
• Understanding or experience in analytics tools such as Google Analytics or Looker

Stakeholder management

• Excellent communicator; both verbal & written.
• Collaborative nature with the ability to build strong cross-functional relationships and work with different departments such as graphic design or content
• Effective relationship management skills e.g., agencies, internal stakeholders
• Great time management skills and ability to work independently.
• Proactive attitude with the ability to use initiative & generate ideas.
• Experience in presenting findings or insights to stakeholders or colleagues with an entrepreneurial spirit

Presentation Skills

• The ideal candidate must have proven experience in delivering presentations and be comfortable presenting to stakeholders on a regular basis.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Admiral, Where You Can Be You

At Admiral you’re accepted, supported and empowered to be you. Because you’re brilliant.

We’re proud of our people-centric culture which has led us to being recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re committed to ensuring that at Admiral, progression is not slowed or haltered by barriers related to protected characteristics.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

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