The role holder will support the Content Manager by working cross functionally with marketing, product and creative teams, as well as business stakeholders, agencies, and other partners to deliver the content strategy for our business.
This will involve running multiple projects at once, driving activities to boost our rankings, engage our audience and shape Admiral’s expert voice across all products and UK brand websites (Admiral, Bell, Diamond, Elephant).
Main Duties
- Collaborate with marketing and product teams to produce an editorial content plan and deliver integrated campaigns which work effectively across all communication channels
- Improve our organic search visibility by utilising best practices and on site optimisation with compelling, user centred, and data driven content
- Liaise with product teams across the business to ensure all commercial pages and related content are accurate and deliver the best customer experience
- Work with the SEO team and internal developers to monitor web rankings for core product pages and implement recommendations
- Deliver projects from concepts to final output within tight deadlines, ensuring that internal processes are followed and the relevant approvals are in place
- Monitor the search visibility health of the website and work closely with the Marketing Optimisation Team to analyse results of SEO tests and apply key findings
- Drive the content planning and creation process, including brainstorming, copywriting, creating content briefs, proofreading and editing internal and externally commissioned copy
- Produce and commission SEO friendly blog content for the Magazine section of admiral.com which is included in the monthly e-newsletter sent to millions of customers
- Work with the Product Support team to ensure that all web content including generated search results are fully compliant with FCA regulations
- Support implementation of the link building strategy, considering new opportunities with potential partners or influencers, and assisting with the delivery of agency led outreach campaigns
- Liaise with business wide teams to maintain brand tone of voice consistency across customer facing communication including letters, emails, web chat responses and quote engine copy
- Create content for a range of customer channels including ‘how to’ guides, video scripts, expert articles, and digital marketing copy
- You’ll be expected to complete regular company-wide internal training as well as any external training relating to the role
Skills and Experience Required:
- Excellent copywriting and communication skills
- Working knowledge of SEO and content marketing best practice
- Keen eye for detail and accuracy
- Strategic and analytical mindset with a creative eye
- Ability to work under pressure and to tight deadlines
- Able to prioritise workload while being flexible to change
- Excellent influencing and negotiation skills
- Proactive, flexible team player with a strong work ethic.
Educational Qualifications Required:
- A degree or equivalent
- An understanding of editing and producing plain HTML for web pages.
Working Hours:
*Feedback and Interviews will commence 17/01/2022*
About Admiral
We're Wales’ only FTSE 100 company. We have forward-thinking approaches and provide endless opportunities to test, learn and grow. There's a reason we've been named a Best Place to Work: our progressive culture, core values, and commitment to diversity and inclusion have created a working environment where people share ideas, aren’t afraid to speak up and change things, and above all, feel valued.
Admiral has grown from being a small start-up into a multi-national organisation. The company is constantly investigating new products, services and markets and is now present in eight countries with a diverse product portfolio.
Our success goes hand-in-hand with having a strong culture where we put our people and customers first. Our philosophy is simple yet effective: people who like what they do, do it better, and this, in turn, means that our customers receive the level of service and products that they deserve. Our culture is honest, open and wholeheartedly focused on four key areas:
Communication, Equality, Reward & Recognition, and Fun.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're consistently voted one of Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
You can also view some of our other key benefits here; https://admiraljobs.co.uk/employee-benefits/.
If you think this role is for you and would like to be considered for this opportunity, please click “apply now” to complete an online application form.
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