UI/UX Creative Copywriter

If you’re passionate about creating compelling customer experiences,we have your next role.

As a leading insurance & financial services provider, we’re dedicated to ensuring our customer communications are simple and easy to understand.

We’re looking for an outstanding UI/UX copywriter, with a passion for clear communication and an eye for detail to work with our teams to help deliver a straightforward language and plain numbers approach to our digital customer experiences. You will report to the Creative Director and work alongside the Brand, Content and online teams.

Responsibilities will include:

• Planning and writing customer-facing copy to improve the digital user journey
• Writing with a focus on accessibility and vulnerable customers
• Developing clear, concise and jargon-less content
• Maintaining consistency with our brand’s tone of voice
• Adhering to regulatory and compliance requirements
• Coordinating with designers, marketing and product teams to create clear communications and promotions
• Researching and understanding our products and services and keeping up with the regulatory responsibilities for delivering customer-focused content
• Updating and improving web content and optimising cross-sell and promotional opportunities

The ideal candidate will have:

• 2+ years experience in copywriting
• Experience of working in with a Regulated company.
• Experience in UI and UX copywriting, either in-house or with a portfolio
• A love of creative storytelling with a drive to write excellent, engaging copy
• A user-focused mindset
• Outstanding communication and teamwork skills
• Excellent writing, proofreading and editing skills
• A creative and motivated mindset
• A passion for developing original ideas
• An ability to convey complex product information in a clear and
• easy-to-understand format
• Organisational and time management skills
• Experience working with cross-collaborative teams or agencies
• Some knowledge of SEO and keyword research practices

Software experience:

• Microsoft Office
• Figma – would be

Additional Information

• We will review your CV within 5 working days of application and get back to you.
• We have a Hybrid approach to work remote working, 1-2 days per week in our Cardiff office (or more if you prefer).
• We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

#LI-AM1