Staff Engineer - MarTech (Adobe Experience Platform)

We are looking for a technical leader to shape, scale, and continuously evolve our Marketing Technology capabilities across the Adobe Experience Cloud. As our first hire in this space, this role will be pivotal in building out a high‑performing in‑house capability.

As our Staff Engineer for MarTech, you will define our technical direction for Adobe Experience Platform (AEP) covering Real Time CDP, Journey Optimizer (AJO), Customer Journey Analytics (CJA), Target, AEM Sites and Assets (DAM), and Workfront. You will ensure these platforms deliver measurable impact across customer engagement, personalisation, and marketing effectiveness.

This role operates at the intersection of Technology, Marketing, and Data. You will act as the technical authority, working with architecture to turn marketing and commercial strategy into scalable and future‑proof platform capabilities. You will collaborate with Marketing leadership, support and guide engineering teams, and uphold standards around architecture, data quality, and platform excellence.

Main Duties

• Optimise our Real Time Customer Profile foundation so audience segmentation, enrichment, and activation become more relevant and effective.
• Implement and scale cross‑channel customer journeys using Adobe Journey Optimizer, improving time to launch and supporting stronger conversion, retention, and satisfaction.
• Advance Customer Journey Analytics to move away from fragmented reporting and towards unified, self‑serve insights that help Marketing and Digital teams make better decisions.
• Establish strong standards for experimentation and personalisation using Adobe Target, enabling more testing, safer execution, and higher return on investment.
• Enhance how digital content is produced, managed, and deployed. This includes improving campaign speed, reuse, compliance, and consistency across channels.
• Embed and optimise Workfront as the backbone of marketing workflow from brief to delivery, improving visibility, throughput, and alignment across teams.
• Own the MarTech technical roadmap across AEP, ensuring it aligns with business goals and marketing priorities. Define long‑term architectural direction, integrations, and investment choices across Adobe Experience Cloud. Partner with Marketing leadership to translate customer and commercial goals into use cases and platform capabilities.
• Architect and govern AEP implementations including XDM modelling, identity resolution, ingestion patterns, activation, destination architecture, and platform governance. Define standards for segment design, profile policies, real‑time data flows, and edge decisioning.
• Define triggers, schemas, guardrails, and operational patterns for orchestrating scalable cross‑channel journeys. Ensure journeys are testable, observable, and measurable.
• Design and maintain analytics connections, data views, and workspaces. Lead the transition from legacy reporting platforms to CJA with a focus on accuracy, stability, and adoption.
• Define experimentation frameworks, fallback behaviour, safety rules, and governance for Adobe Target. Partner with Marketing and Digital teams to support high‑velocity testing and personalisation.
• Define component libraries, fragment strategies, metadata structures, and asset governance for AEM Sites and DAM. Support omnichannel delivery and headless content where appropriate.
• Embed Workfront across end‑to‑end marketing workflow including templates, approvals, SLAs, intake criteria, and integrations across Adobe platforms.
• Promote DevSecOps best practice across engineering teams including secure development, TDD, CI/CD, observability, and operational readiness. Mentor engineers, drive chapter initiatives, support continuous improvement, and guide teams in resolving technical debt and strengthening resilience.
• Act as a trusted advisor to Marketing, Data and Analytics, and senior stakeholders. Represent engineering in governance, planning, and strategic decision making.

Experience Required

• Proven ability to lead through influence, shaping direction, coaching engineers, and strengthening capability across cross‑functional teams.
• Strong communication and stakeholder engagement skills, confident operating with senior leaders in both technical and non‑technical areas.
• Ability to balance long‑term technical strategy with near‑term delivery needs.
• Passion for continuous improvement, experimentation, and innovation.
• Deep hands‑on knowledge of Adobe Experience Cloud, including:
• AEP Real Time CDP covering data modelling, identity, profile governance, sources and destinations, and segment design.
• Customer Journey Analytics covering workspace design, connections, and cross‑channel analytics.
• Adobe Target covering experimentation frameworks, personalisation strategies, guardrails, and performance optimisation.
• AEM Sites, EDS and Assets covering component architecture, CF and XF patterns, metadata, rights management, and asset workflow.
• Workfront covering marketing workflow design, templates, approvals, and capacity management.
• Broad grounding in engineering including full‑stack fundamentals, distributed systems, API design, cloud platforms (GCP), containers, Kubernetes, and CI/CD.
• Strong understanding of data governance, privacy and consent, DevSecOps, and secure engineering practices.
• Experience diagnosing and resolving complex production issues.

Desirable skills

• Adobe Tags or Launch, Edge Network, server‑side events, feature flagging.
• Experience with consent management platforms, data quality frameworks, and enterprise observability.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.

If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email us or contact us on 07386666328. This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.

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