Principal Product Manager - Growth

Shape the future of how customers discover, choose and grow with Veygo.

You’ll own one of Veygo’s most strategically important growth portfolios, leading the end-to-end acquisition and onboarding experience. You’ll shape how customers discover, choose and build lasting relationships with Veygo, with every improvement delivering measurable impact on customer experience, growth and commercial performance.

Working across Product, Design, Engineering, Data and Marketing, you’ll define product strategy, identify the biggest opportunities for growth and use customer insight, experimentation and data to improve acquisition, conversion, onboarding, mobile adoption, referrals and customer lifetime value.

Why this role matters

As Principal Product Manager, you’ll set the direction for a strategically important product portfolio. You’ll have the autonomy to shape product strategy, influence investment decisions and define the biggest opportunities for growth, translating business strategy into clear product bets and enabling multiple squads to deliver meaningful customer and commercial outcomes.

This is a leadership role built on influence rather than authority. You’ll bring clarity to complex problems, make confident decisions using evidence and judgement, and create the conditions for teams to move faster, learn quickly and deliver exceptional products. Operating in a regulated environment, you’ll balance innovation with governance, ensuring we build products customers trust.

You’ll be successful in this role if you

• Improve performance across the acquisition funnel, helping more customers discover, choose and buy the right product.
• Create simple, engaging onboarding journeys that help customers reach value quickly.
• Drive sustainable growth through mobile adoption, referrals, upsell and customer lifecycle improvements.
• Build alignment across Product, Design, Engineering, Data, Pricing and Underwriting around clear priorities and measurable outcomes.
• Use customer insight, experimentation and commercial data to make better decisions and continuously improve performance.
• Create clarity from ambiguity, enabling teams to focus on outcomes rather than outputs.

What you’ll bring

• Extensive experience as a Product Manager, Senior Product Manager, Lead Product Manager or equivalent within a digital, customer-led business, with a track record of owning acquisition, conversion, onboarding or customer growth outcomes across complex product areas or multiple squads.
• A track record of owning acquisition, conversion, onboarding or customer growth outcomes in consumer digital products, with experience leading strategy across complex product areas or multiple squads.
• Strong product judgement, turning ambiguous customer and business problems into clear product strategy, high-impact opportunities and measurable customer and commercial outcomes.
• A data-led approach, using customer insight, behavioural analytics, experimentation and commercial evidence to identify growth opportunities and guide product decisions.
• The ability to think in systems, connecting acquisition channels, pricing, product experience and customer behaviour to drive sustainable growth.
• The ability to influence senior stakeholders through clear thinking, exceptional writing and compelling product narratives, creating alignment around the biggest growth opportunities.
• Experience partnering with Design, Engineering, Data and specialist teams such as Pricing, Underwriting, Risk, Compliance, Marketing or Operations to deliver exceptional customer experiences and commercial impact.
• Confidence operating autonomously in complex, regulated environments, making pragmatic trade-offs while embracing AI and modern product development tools to improve discovery, decision-making and delivery.

It would be great if you also have

• Experience leading product within a high-growth consumer business such as fintech, insurance, ecommerce, marketplaces, travel or mobility.
• Experience building and optimising web and mobile acquisition, onboarding, referral, self-service or customer growth journeys.
• An understanding of Consumer Duty, product governance and customer outcome frameworks.
• Experience coaching Product Managers or helping shape product operating models, portfolio planning or communities of practice.

Why Veygo?

At Veygo, we’re here to unlock independence.

For young drivers, getting on the road is a massive life moment - freedom, confidence, responsibility, and finally not needing a lift everywhere. For parents, it’s a big moment too: letting go, while knowing their child is protected and supported.

We make insurance the easy bit.

Since launching in 2016, we’ve helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life. Now, we’re evolving from short-term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence.

Backed by Admiral Group, we combine scale-up energy with the strength, trust and expertise of one of the UK’s leading insurers. Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions.

If you want to solve real customer problems, work with smart cross-functional teams and help shape the future of insurance for young drivers, you’ll fit right in.

What you'll get in return

We believe exceptional people do their best work when they're trusted, supported and rewarded. Alongside a competitive salary, you'll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work-life balance.

Highlights include:

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral's success.
• 33 days' holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people-first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.

To explore our full range of benefits, including wellbeing support, healthcare, family-friendly policies and financial benefits, visit our Benefits Page.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.

If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email Daniel.Cavill@admiralgroup.co.uk or contact us on 07502 959750.

This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.