Marketing Optimisation Executive

Job Purpose

This is a fantastic opportunity for someone with an interest in online customer journeys who would like to play a part in shaping the future of Admiral’s online presence.

The successful candidate will have the ability to make changes quickly on our website, to improve our conversion from various acquisition channels e.g; SEO, PPC and Affiliates. The team has a “test and learn” ethos, so you will have the ability to create a big impact on the success of the Admiral website.

What an Optimisation Executive will do

• Monitoring and creating daily conversion reports
• Using online tools to examine what changes could be made for web improvements (training will be given for these online tools – these include Google Analytics, SessionCam and Userzoom)
• Run digital landing page A/B or multivariate test plans; including building and testing new landing pages, and analysing the effectiveness and performance of landing pages using a range of sources
• Reviewing and benchmarking against competitors and ecommerce websites, both inside and outside of the finance sector, to identify potential opportunities
• Implementing tested and verified changes to the website via a CMS
• Ensuring that all pricing substantiations are up to date across the website

We are looking for someone who is

• An interest in good website UX
• You will need to have confidence and be proactive, with the ability to work creatively and autonomously
• You will need to be able to the ability to learn quick in a fast-paced environment
• Desire to improve results and a strong sense of ownership
• Awareness of digital acquisition channels e.g. SEO, PPC, Affiliates, Email
• Have good working knowledge of Excel and able to easily summarise data and make recommendations
• Experience in using web analytic tools, such as Google Analytics (desirable)
• Experience with a website CMS (desirable)

Additional Information

• Interviews for this role will take place week commencing 8th July
• The role is based in Cardiff with a Hybrid approach to working, 1 or 2 days in the office. We will give you everything you need to work comfortably from home.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

#LI-AM1