Lead Product Analyst

Lead Product Analyst

Admiral Money are looking for a Lead Product Analyst to join our team!

About Admiral Money

Admiral Money is an exciting, new division of Admiral Group. We have the freedom and innovation of a small start up with the security of a large parent company, Admiral. 

The journey started when we launched unsecured personal loans in June 2017. We went on to be the first direct to consumer car finance provider in December 2017. Since then, we have gone from strength to strength and have some exciting plans for the future.

We’re looking for people who are keen to learn, excited about getting stuck in and are ready for a challenge to help us to achieve our aim of creating a special lending business for our customers.

The Role

We’re looking for a collaborative and driven team member to join our small core product team. This role involves supporting Product Managers and the Pricing Team to deliver our overall product strategy and drive growth.

You’ll work closely with stakeholders across Admiral Money and the wider Admiral Group to develop a cohesive, data-driven understanding of our Unsecured Personal Loan (UPL) product and the environment it operates in.

Key Responsibilities

Analysis

• Develop tools to visualise the end-to-end Unsecured Lending funnel across customer segments.
• Use manual and supervised learning techniques to identify outlier segments or interactions that could be improved to reduce friction, enhance customer experience, and boost conversion and engagement.
• Generate strategies and propose tests independently and collaboratively with the Product, Digital, and other teams.
• Review onboarding communications and identify segments for testing alternative approaches.
• Evaluate the effectiveness of direct marketing campaigns.
• Analyse performance across distribution partners.
• Explore broader distribution and market opportunities.
• Contribute to segmentation work by understanding the composition of our portfolio.
• Provide regular market insights covering competitor performance, industry trends, innovations, regulatory impacts, and market growth.

Monitoring

• Track funnel performance, test outcomes, and shifts in customer behaviour.
• Act as the go-to Trading representative for the Product team, leading product-related analysis and participating in daily sessions.

Commercial Focus

• Maintain a strong understanding of key financial metrics and the levers available to influence them.
• Develop data-driven business cases to prioritise initiatives effectively.
• Collaborate with the Partnerships team to optimise relationships using advanced data insights.

Product Design & Strategy

• Support the development of product vision and strategy.
• Contribute to a data-informed product roadmap.
• Identify underperforming segments and propose solutions.
• Lead initiatives to enhance journey mapping, communication strategies, and engagement tactics.

Collaboration

• Partner with the Digital, Data, Credit Strategy, and Pricing teams to build a holistic view of product performance.
• Build strong relationships across Admiral Money to provide context and increase understanding of product performance.
• Collaborate across the Admiral Group to identify opportunities, share insights, and drive innovation.

Skills and Experience

Desirable

• Experience in product, product analysis, or customer/commercial-focused roles.
• Proven ability to manage impactful deliverables.
• Experience engaging with internal stakeholders.

Essential

• Comfortable working collaboratively within a high-performing team.
• Strong data literacy with the ability to interpret and present complex data clearly.
• Commercially aware and results-oriented.
• Proactive mindset with a focus on continuous improvement and experimentation.
• Curiosity about the lending business and a desire to explore and refine processes.

Bonus Skills

• Familiarity with SQL, Python, or similar programming languages.
• Experience using tools like Content Square and/or Adobe Analytics.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

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