Head of Social and Content

About Us:

At Veygo our world is learner and temporary pay-as-you-go car insurance. We know people's lifestyles are changing and our pay-as-you-go insurance provides our customers with flexible cover by the hour, day or week, so they can get cover when they need it, and not when they don’t. We're proud to have over 1 million customers and to be backed by Admiral Group, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.

About the Role: 

The Head of Social & Content leads one of Veygo’s key growth and brand channels across owned, earned and paid social. Working closely with the Head of Brand & Creative, the role brings brand strategy to life through platform‑native, ideas‑led content that resonates with young drivers and their parents.

This role combines a strong creative point of view and cultural fluency with a clear understanding of commercial impact, playing a key role in overall marketing strategy by ensuring social and content drive awareness, consideration and customer acquisition at scale. The role acts as a senior strategic partner to Growth and Product teams, using audience insight and social listening to influence go‑to‑market priorities, product launches and customer experience.

Responsibilities:

Social & content strategy

• Own Veygo’s social and content strategy, aligned to brand positioning and marketing priorities
• Make social and content the lead expression of the brand through clear content pillars and platform‑native thinking
• Bring audience, creator and platform insight into wider marketing strategy

Commercial impact & growth

• Accountable for social and content contribution to awareness, consideration and acquisition
• Partner with Acquisition to support revenue and growth objectives
• Use performance insight and test‑and‑learn to guide investment and improve effectiveness

Content planning & execution

• Own end‑to‑end social content planning and delivery
• Build a high‑volume, high‑quality content engine
• Balance cultural relevance with clear messaging and regulatory responsibility

Channel ownership & community

• Own presence, engagement and sentiment across priority social platforms
• Lead community management, moderation and tone of voice
• Build trusted communities that drive advocacy and word of mouth

Brand articulation & collaboration

• Work closely with the Head of Brand & Creative to bring positioning to life
• Partner with Product and Marketing teams on launches, journeys and campaigns
• Feed social listening and community insight into product and CX improvement

Influencers, creators & partnerships

• Build and scale influencer, creator and ambassador relationships
• Develop a creator ecosystem across owned and paid social
• Partner with brands to co‑create content for owned and earned channels

Creative direction & measurement

• Set creative direction for social and creator‑led content
• Ensure paid and organic assets are platform‑native and on‑brand
• Define goals and measure impact across reach, engagement, sentiment and performance

Team leadership

• Line manage the Social Media Manager and work closely with Social Creative / Editor
• Set clear direction, standards and ways of working
• Build a high‑performing social and content team

Essential Experience: 

• Significant experience leading social media and content at a senior level
• Proven track record of building social presence and content capability from early or underdeveloped foundations
• Deep understanding of social platforms, trends and creator ecosystems
• Experience leading high-volume content production without losing strategic focus
• Experience demonstrating commercial impact from social and content activity
• Strong judgement and confidence operating as a public-facing brand leader
• Strong cross-functional leadership skills, including partnership with Product and Growth teams

Desirable Experience: 

• Experience in regulated or high-consideration categories
• Experience building community-led brands
• Experience working with youth or Gen Z audiences

Interview Process:

At Veygo, we like to keep things transparent, so you know what to expect.

Our interview process usually includes 3 stages:

• Initial conversation with the Talent team
• First stage interview with the 2 members of the hiring team (On-Site/ Remote)
• Second stage interview with a task (On-Site/Remote)

We aim to complete the process as quickly as possible, but we’ll always work around your availability. You’ll be supported by our recruitment team throughout, and if you have any questions, please get in touch here.

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.

If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email Daniel.Cavill@AdmiralPioneer.com or contact us on 07502 959750. This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

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