Accessibility tools



Search for a job

Consumer Content Writer


  1. Full time

Closing date


About the job


This vacancy has now expired. Please see similar roles below...


We’re looking for a new Consumer Content Writer to join our content team with responsibility for producing helpful, engaging and accessible written communications for all our products and brands.

This will range from SMS updates to service emails and long form content on Admiral’s websites.

This is a great opportunity to build on your expertise and make a tangible difference to customers, working as part of a supportive team.

Main Duties

  • Create compelling, engaging, relevant copy for customers.
  • Work with cross-functional teams to deliver communications in different formats and channels, both digitally and offline, that enhance the whole customer journey.
  • Collaborate with a range of stakeholders including subject matter experts, compliance teams and in-house designers to deliver communications for a range of systems.
  • Refine existing content and communication based on testing and feedback.
  • Work with relevant contacts to ensure that content is fully compliant with FCA regulations and Consumer Duty guidelines.
  • Help deliver Admiral’s content strategy and identify content opportunities to engage and assist customers.
  • Work with freelancers and agencies to produce optimised web content including landing pages and blog content.
  • Draft and edit customer facing letters and emails, ensuring content is compliant and in line with our Brand and Tone of Voice.
  • Help deliver projects from concepts to final output within deadlines, making sure that internal processes are followed and the relevant approvals are in place.
  • Create content for a range of customer channels including ‘how to’ guides, video scripts, expert articles, and digital marketing copy.
  • Work closely with the SEO team to optimise content for SEO and help support Admiral’s SEO position through content edits, generation and keyword research.
  • Attend regular meetings with the social media, PR, eCRM and product teams to develop new and relevant content that answers customer queries and serves their needs.
  • Monitor, evaluate and report on the success of the content activities.
  • Industry training will be provided and continuous professional development is actively encouraged.

Desirable Skills and Experience:

  • Strong experience in copywriting including writing service and operational communications (letters, leaflets and application forms, and emails/web copy).
  • Experience in managing communications across a customer journey and the ability to see through the eyes of the consumer.
  • Experience in writing in Financial Services or other regulated environment.
  • An engaging, accessible writing style with excellent proof reading and attention to detail.
  • Comfortable with working with briefs, and being able to distil what matters, cut through jargon and make things simple.
  • Confidence in managing a range of stakeholders, being collaborative and flexible but equipped to influence and persuade where necessary.
  • The ability to prioritise and manage workload, working on a range of projects at the same time and to deadlines.
  • An ability to think creatively to deliver solutions that work for stakeholders and the brand.
  • Excellent verbal and written communication skills with a proactive, can-do attitude.
  • Be able to work successfully as part of a team but also independently using own initiative.
  • Strong knowledge of Word, Adobe, Excel. Use of Jira an advantage.
  • Understanding and working knowledge of SEO best practice, familiarity with Google Analytics and SEO tools such as SEMrush.

Additional Information

  • We will review your CV within 5 working days of application and get back to you.
  • Interviews will begin W/C 08/01/2024.
  • We have a Hybrid approach to work remote working, 1-2 days per week in our Cardiff office (or more if you prefer).
  • We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.



Related jobs

We are sorry but do not currently have any roles in this area. View all jobs

Our Benefits

As one of our four pillars to our culture, Reward and Recognition is extremely important. We believe that happy staff make happy customers, so we have a huge range of great benefits to make sure everybody has something to smile about! Here are a few of our more popular ones.




Travel Season
Ticket loans

& Societies 


View more benefits