Chief Growth Officer

About Veygo

Veygo is an independent company built and owned by Admiral operating within the Admiral Pioneer business. Admiral Pioneer is a new business within Admiral Group with the objective of seeding, launching, and scaling new businesses that will become one of the growth engines for Admiral in the future.

Veygo is one of these new businesses and at the forefront of the Mobility as a Service (MaaS) revolution, providing transport solutions for customers with and without cars. We want to make life easier for those wishing to share cars, use their own temporarily, or for learner drivers looking to practice in a family member’s or friends’ car. In short, we want to help people be able to get behind the wheel of a car, even if they don’t own one.

We are building a dynamic and energizing environment where we will provide all the excitement and freedom of a scale-up but with the support and stability of an established large organisation. As of today, we have a strong team of 80, but with a clear idea of where we want to go in the next few years, we need to strengthen it to keep pushing forward. We seek to recruit bright, passionate people who have a can-do attitude who look at the world and see the opportunity in our own small way, to make it better for our customers.

About the role:

The Chief Growth Officer is a new role In Veygo, focusing on commercially exploiting all products and services, through marketing, sales, brand, design, data and analytics, and A/B testing. You’ll be responsible for the growth strategy, planning and forecasting, day to day execution and reporting, performance management and continuous improvement.

We’re looking for someone who:

• Has built a modern marketing organisation / set of capabilities from scratch
• Is a growth marketer with practitioner scale-up experience
• Has experience across modern related growth competencies, e.g.., marketing channels, sales, and partnerships, UX and UI design, data and analytics, and A/B testing
• Is comfortable working with data and analytics / tools, to make higher quality decisions, and role modeling the importance of validation and optimisation to the team
• Has a curious and growth mindset, appetite for testing and learning, ability to lead through vision and action, desire to collaborate and use the team to inform decision-making, and drive for performance [of teams and suppliers]
• Is comfortable with the level ambiguity of a small scale-up business that’s moving fast, ability to flex and respond to change, and ambition to succeed

You’ll be responsible for:

• Developing, upskilling and mentoring the growth marketing competency areas
• Leading on the growth strategy, planning, forecasting and commercial exploitation
• Building a deep understanding of our customer base, their needs, and motivations, and aligning that with ways to acquire, retain and leverage CRM, across all channels [online and offline] and touchpoints [Web and App]
• Developing marketing plans, content calendars, test plans, and sets of activities, while being responsive to tactical opportunities or threats
• Managing day-to-day performance and spend / activities across all funnel stages [brand, performance and own media], to deliver the best yield for the business
• Developing  launch, test/learn plans and campaigns for new MVPs and products / services, that target a new customer base, and leverage a new type of campaign activities
• Performance management of internal team and agencies / suppliers to optimise the yield on any spend, via better planning, targeting, creative, execution, A/B testing, and re-mixing spend across channels, campaign types, etc.
• Leveraging affiliates, and in-direct distribution channels and partnerships
• Collaborating closely with the Chief Product Officer on product conversion [on Web and App], and to better inform the innovation to execution workflow for new proposition development, MVP testing, and ongoing product and CVR optimisation
• Collaborating closely with the Ops and IT teams to fulfill the CRM opportunity, leverage the new multi-channel CRM system [Salesforce] to acquire prospects, leads, customers and improve repeat purchases and cross-sell

Your experience & skills:

• Growth Team – Setup and managed a cross-functional growth marketing team, of cross-channel marketers, analysts / testers, and designers.
• Context – Relevant start-up/scale-up experience in a consumer market(s)
• Strategy & Planning – Shaped, planned and executed growth activities.
• Modelling & Reporting – Experience building bottom-up benefit forecasts to size and prioritise growth opportunities and allocation of resources, A/B test MVPs / launch campaigns, etc.
• Channels – Advertising and marketing communications, digital/social media presence and optimisation, PR community build and managing partnerships
• Mobile App Experience – Growing and optimising a mobile / App Store product[s]. 
• Working with Data – You’ll be doing a lot of analysis and data crunching to work out the effectiveness and direction of our work, so having a head for numbers is great. 
• Thinking Creatively – As well as the data, you’ll need to bring the counterbalance of creative thinking, coming up with new ideas to test and totally new approaches to our business problems. 
• Working at Pace – We’re building multiple businesses rapidly, so you’ll need to be comfortable working with a high degree of ambiguity as we move fast and iterate.
• Desirable would be a degree in Marketing or related area

Additional Information

We are happy to discuss remote working options, however some travel to our Cardiff office will be required. Please contact the Recruitment Officer looking after this position if you would like to discuss flexible working.

Salary, benefits, and work-life balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're consistently voted one of the Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

Please contact the Recruitment Officer looking after this position if you have any questions.

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