Business Development Manager

Business Development Manager – Motor Finance Brokers

About us

Admiral Money is the dynamic lending arm of Admiral Group, offering personal loans, motor finance, and homeowner loans since 2017. We’re building something special for our customers and are looking for curious, driven individuals ready to learn, take on challenges, and make an impact.

We’re proud to be a certified Great Place to Work for over 25 years, with recognition for Women and Wellbeing. Our inclusive culture empowers everyone to Be You.

Need support during the recruitment process? Just let us know – we’re here to help.

The Role

As a Business Development Manager (BDM) within the secured car finance sector in the UK, this role is responsible for identifying and driving growth through new business opportunities, establishing strategic partnerships with motor dealers, and expanding market presence. The role focuses on nurturing relationships, achieving sales targets, and staying up to date with automotive market trends.

Using industry knowledge and strong networking skills, the BDM plays a key role in driving profitable revenue growth and maintaining a competitive edge.

Key Responsibilities

• Dealer Relationship & Account Management
• Build and maintain strong, long‑term client relationships, ensuring exceptional customer satisfaction.
• Maintain regular communication with dealers to support productive partnerships and accurate audit trails.
• Develop and nurture relationships with key industry stakeholders, dealerships, and other relevant partners.
• Understand client requirements and tailor finance solutions to meet individual needs.
• Work collaboratively with dealers to understand their business objectives and provide ongoing support.
• Support risk management and complaint resolution, confidently de‑escalating tensions while maintaining strong, long‑term relationships and handling difficult conversations with fairness and professionalism.

Sales Strategy and Execution

• Develop and deliver sales strategies to achieve revenue targets and increase market penetration.
• Identify new business opportunities, partnerships, and collaborations within the secured car finance sector, building a strong pipeline.
• Present finance solutions to prospective partners, clearly demonstrating value and addressing business needs.
• Agree commercial terms, pricing, and contractual agreements to ensure mutually beneficial partnerships.

Market Research and Analysis

• Conduct market research to identify emerging trends, customer needs, and competitor activity.
• Analyse market data and customer feedback to improve and refine product offerings.
• Support the dealer network with data‑driven insights to strengthen their sales strategies.

Collaboration and Teamwork

• Work closely with the Key Account Manager to maximise opportunities and improve operational efficiency.
• Collaborate with internal teams, including marketing, underwriting, and operations, to deliver seamless customer experiences.
• Share market feedback internally to influence product and service development.

Reporting and Forecasting

• Maintain accurate records of sales activity, customer interactions, and market intelligence.
• Produce regular reports on sales performance, market trends, and competitor activity.
• Carry out regular dealer reviews and performance analysis based on current and forecasted results.

Compliance and Regulatory Awareness

• Remain up to date with industry regulations and compliance requirements, ensuring all activity meets legal and regulatory standards.
• Maintain awareness of developments relating to the electrification of the UK car parc.
• Support the dealer network with guidance on regulatory changes and updates.

Essential Criteria

• Strong communication, negotiation, and interpersonal skills.
• Analytical approach with the ability to interpret data and market trends.
• Self‑motivated and results‑focused, with the ability to work independently.
• Strong stakeholder management skills.
• Confident using CRM systems, Microsoft Office, and other sales tools.
• Proven track record of success in a sales environment.
• Strong attention to detail.
• Eagerness to learn and develop.
• Collaborative approach and ability to work well in a team environment.
• Motivation to build a long‑term career within a FTSE 100 organisation.

Desired Experience

• Experience with B2B distribution channels.
• Strong analytical capability.
• Ability to adapt in a fast‑paced, changing environment.
• Experience or strong knowledge of: B2B field sales / Digital innovation / Working within highly regulated industries

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.

If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email eden.davies39@admiralgroup.co.uk or contact us on   07780038264. This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.

#LI-ED1 #LI-Money