Brand Manager

With a growing product range and a complex brand landscape, we’re putting the customer at the heart of everything we do. This is underpinned by our brand positioning ‘Always looking out for you’.

We’re seeking an experienced brand marketer to be a crucial support to the development, positioning and ongoing management of the Admiral brand.

You will play a key role in implementing and embedding our new brand strategy to drive customer and business objectives. Working collaboratively, you will oversee brand activities designed to drive awareness, consideration and brand sentiment metrics through brand story telling. We’re looking for a strategic thinker with a passion for brand management.

Key Responsibilities:

• Brand Strategy: Help to implement and embed our brand promise and updated visual identity to strengthen our market position and drive brand health metrics through staff training and workshops.
• Customer Journeys: Work collaboratively to embed the brand experience across customer journeys and touchpoints to enhance customer engagement and satisfaction.
• Campaign Management: Lead the planning, execution and measurement of brand campaigns, ensuring alignment with our brand values and contribution to marketing OKRs.
• Brand Guardian: Work closely with internal teams including marketing, product, internal comms and operational teams to ensure a consistent brand presence and support with brand governance.
• Performance Analysis: Monitor and analyse brand performance metrics, providing actionable insights and recommendations.
• Asset Reviews: Work with marketing and the wider business to identify out-of-date marketing materials and communications and assist with briefing process to bring these up to date.

Skills and Experience

• Minimum of 5 years of experience in a brand role, ideally within the financial services industry.
• Direct Marketing:  Strong direct marketing experience and an understanding of how customer journeys can impact brand experience
• Analytical Skills: Analytical insight and strategic thinking to enable strong customer focused comms and propositions.
• Communication: Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.
• Project Management: Strong creative campaign/project management skills with the ability to manage multiple priorities in a fast-paced environment.

Additional skills

• A creative eye
• Attention to detail
• Experience in a regulated industry
• Experience managing external agencies

Additional Information

• We will review your CV within 5 working days of application and get back to you.
• We are a hybrid working team and you will be required to come to our Cardiff office 2 days per week (or more if you prefer).
• We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

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