Analytics lead - Marketing and Product

Shape how Veygo uses data to build better products and smarter marketing.

As a core member of Veygo’s Data team, you’ll partner closely with our Marketing and Product teams to deliver insights that power smarter decisions and business growth, ensuring our most important customer and commercial decisions are underpinned by trusted data, meaningful insight and robust measurement.

As the analytics lead for two of Veygo’s most important business functions, you’ll turn complex business questions into structured analysis, helping teams better understand customer behaviour, measure product performance, optimise marketing investment and identify opportunities for growth.

You’ll combine hands-on analytical delivery with team leadership, building an analytics capability that enables better decisions today while raising the standard of analytics across the organisation.

Why this role matters

As Analytics Lead – Marketing & Product, you’ll own the analytics roadmap across Marketing and Product, ensuring analytical effort is focused on the highest-value business questions and delivers measurable commercial impact.

This is a true player-coach role. Around 70% of your time will be spent delivering high-impact analysis yourself, while the remaining 30% will focus on coaching analysts, setting priorities and partnering with senior stakeholders to shape where analytics can create the greatest value.

Success in this role means Marketing and Product teams have trusted insight, clear measurement and the confidence to make smarter decisions that improve customer outcomes and accelerate business growth.

What you’ll be doing:

• Own and deliver the analytics roadmap across Marketing and Product, ensuring analytical effort is aligned to business priorities.
• Lead analytics delivery across customer, marketing and product domains, translating complex business questions into structured analysis and practical recommendations.
• Deliver hands-on analysis across customer behaviour, acquisition, conversion, retention, engagement, product performance, experimentation and commercial opportunities.
• Develop trusted KPIs, dashboards, reporting and measurement frameworks that support confident decision-making.
• Partner with Marketing and Product leaders to inform investment decisions, roadmap priorities and optimisation opportunities.
• Measure the effectiveness of marketing campaigns, product launches, customer journeys and experiments.
• Work closely with Data Engineering to improve data quality, metric definitions, data models and analytical capability.
• Coach and line manage 1–2 Data Analysts, providing direction, feedback and development while raising analytical standards across the team.
• Champion best practice in analytics, documentation, storytelling, quality assurance and reproducible analysis.
• Act as the trusted analytics partner for Marketing, Product and senior commercial stakeholders.

We’re looking for someone who has:

• Strong hands-on experience in marketing, product, customer, digital or commercial analytics.
• Excellent SQL skills and a passion for solving complex analytical problems.
• Experience building dashboards, KPIs and reporting using modern BI and visualisation tools.
• A strong understanding of customer behaviour, product performance, campaign measurement and experimentation.
• The ability to translate ambiguous business questions into clear analytical approaches and commercially relevant recommendations.
• Strong stakeholder management skills, with the confidence to influence both technical and non-technical audiences.
• Commercial judgement and the ability to connect analysis to meaningful business outcomes.
• Experience coaching, mentoring or line managing analysts.
• A strong quality mindset with a focus on analytical rigour and continuous improvement.

It would be great if you also have:

• Experience within insurance, financial services, digital consumer products, mobility or subscription-based businesses.
• Experience with A/B testing, experimentation, attribution, incrementality or marketing effectiveness.
• Experience analysing customer lifetime value, retention, churn or behavioural analytics.
• Experience working alongside Product teams in agile environments.
• Experience partnering with Data Engineering teams to improve data models, governance and quality.

Why Veygo?

At Veygo, we’re here to unlock independence.

For young drivers, getting on the road is a massive life moment - freedom, confidence, responsibility, and finally not needing a lift everywhere. For parents, it’s a big moment too: letting go, while knowing their child is protected and supported.

We make insurance the easy bit.

Since launching in 2016, we’ve helped more than one million customers and sold over eight million policies by making car insurance simpler, more flexible and built around real life. Now, we’re evolving from short-term cover into a brand that supports young drivers through their first years on the road - helping them build safer habits, manage costs and move forward with confidence.

Backed by Admiral Group, we combine scale-up energy with the strength, trust and expertise of one of the UK’s leading insurers. Our teams get the freedom to experiment, the ownership to make things happen and the platform to build products that reach millions.

If you want to solve real customer problems, work with smart cross-functional teams and help shape the future of insurance for young drivers, you’ll fit right in.

What you'll get in return

We believe exceptional people do their best work when they're trusted, supported and rewarded. Alongside a competitive salary, you'll receive a benefits package designed to help you grow your career, share in our success and maintain a healthy work-life balance.

Highlights include:

• A generous share scheme, giving you the opportunity to become a shareholder and share in Admiral's success.
• 33 days' holiday (including bank holidays), increasing with service, plus the option to buy or sell up to five additional days.
• Ongoing learning and development, leadership programmes and opportunities to grow your career across Admiral Group.
• Flexible hybrid working, with most colleagues spending one or two days a week in our Central Cardiff office.
• A people-first culture recognised as a Great Place to Work for more than 25 years, including awards for Wellbeing and Women.

To explore our full range of benefits, including wellbeing support, healthcare, family-friendly policies and financial benefits, visit our Benefits Page.

Disability Confident Leader

As a Disability Confident Leader, for candidates with a disability or long-term health condition, that opt into the Disability Confident scheme, we’ll invite a fair and proportionate number of applicants that meet the essential requirements of the role to the first stage of our selection process.

If you need any adjustments or support with your application or during the recruitment process, just let us know. Please do email Daniel.Cavill@admiralgroup.co.uk or contact us on 07502 959750.

This number is dedicated to supporting candidates that require reasonable adjustments or support during the application process.

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