Reporting to the Head of Product and Partnership Marketing you will manage existing affiliate channels to drive drive the acquisition and retention of customers and maximise income from these channels.
About the role
- Proactively manage and expand existing 3rd party affiliate and agency relationships.
- Strategically plan acquisition of new partners and optimise existing relationships to increase Admiral’s share of business gained through this channel.
- Create financial models based on prospective partner website traffic and predicted conversion rates to assess commercial viability.
- Negotiate commercial arrangements within agreed financial parameters.
- Daily affiliate management including ongoing development and deployment of fresh marketing creative, affiliate communications, offers, affiliate payments, and dispute resolution.
- Initiate new campaign ideas, incentives and bonus offers.
- To oversee the internal set-up of new landing pages, briefing departments on the specification and functionality of said pages and reporting required by each partner. Overseeing the build until live and revisiting the functionality on a regular basis.
- Test opportunities to grow partner relationships with strategic marketing activity e.g. display and email.
- Analyse ROI and the effectiveness of all affiliate, display and partner activity, identify areas of improvement, recommend ways to increase affiliate-generated revenues and cease non profit making relationships.
- Brief & manage affiliate networks and service levels and ensure that external suppliers understand the brand proposition.
- To monitor and report on activities and provide relevant management information.
- Manage invoicing procedure and keep affiliate partners up to date with quote volumes.
- Maintain existing contracts and renegotiate as required, or draft new contracts as necessary.
- Understand and comply with FCA pricing remedies at all times
About you
- Demonstrable track record of successfully delivering growth through affiliate/ partnership marketing
- Excellent written & verbal communication skills.
- Strong numerical, analytical, and commercial skills.
- Highly results orientated, articulate, decisive, self starter.
- Ability to identify and secure business.
- Excellent relationship, negotiation and networking skills
Additional Information
- Interviews and feedback will begin w/c 28th February.
- The role is based in Cardiff with a Hybrid approach to working, 1 or 2 days in the office. We will give you everything you need to work comfortably from home.
About Admiral
We're Wales’ only FTSE 100 company. We have forward-thinking approaches and provide endless opportunities to test, learn and grow. There's a reason we've been named a Best Place to Work: our progressive culture, core values, and commitment to diversity and inclusion have created a working environment where people share ideas, aren’t afraid to speak up and change things, and above all, feel valued.
Admiral has grown from being a small start-up into a multi-national organisation. The company is constantly investigating new products, services and markets and is now present in eight countries with a diverse product portfolio.
Our success goes hand-in-hand with having a strong culture where we put our people and customers first. Our philosophy is simple yet effective: people who like what they do, do it better, and this, in turn, means that our customers receive the level of service and products that they deserve. Our culture is honest, open and wholeheartedly focused on four key areas:
Communication, Equality, Reward & Recognition, and Fun.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're consistently voted one of Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
You can also view some of our other key benefits here; https://admiraljobs.co.uk/employee-benefits/.
If you think this role is for you and would like to be considered for this opportunity, please click “apply now” to complete an online application form.
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