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Mr. X Appeals to Admiral staff

Hundreds of our employees have taken part in the Mr X Appeal, donating over 1,600 Christmas presents to disadvantaged children throughout the Swansea area.

In the 60th year of the Mr X Appeal, Admiral staff have again broken our own record of the most presents donated by a local business.

There are 5,500 underprivileged children in and around the Swansea area who will wake up on Christmas morning without a present to open. The Mr. X Appeal aims to help a local child in need in a personal way at Christmas.

Signing their cards “With love from Father Christmas”, every employee who donates a gift, gets given the first name, gender and age of a child who would otherwise go without a Christmas present. There is no minimum or maximum spend and staff members have been extremely charitable.

This year, there were no less than five bikes donated as gifts, as well as scooters, tablets, large teddies and gift bags full to the brim.

Angela Macdonald, who has been joined in recent years by her daughter Donna, works in Admiral’s Customer Assurance department and has been coordinating the Mr. X Appeal for her colleagues over the past 18 years.

Admiral staff have always been most generous and I’m so proud to see everyone support such a good cause. When I found out how many gifts had been donated this year, I had happy tears. It’s always such a massive task every year but every single minute is worth it.

Donna Macdonald

Admiral has been collecting presents for the Mr X Appeal for eighteen years, with the number growing every Christmas. Starting in Swansea, this has expanded to include donations from the Newport and Cardiff offices.

“I want to say a special thanks to Mum, who started doing this on her own 18 years ago with only a handful of gifts. She is an incredible woman, a true inspiration and I’m really proud to call her my Mum.”

Admiral has been collecting presents for the Mr X Appeal for eighteen years, with the number growing every Christmas. Starting in Swansea, this has expanded to include donations from the Newport and Cardiff offices.


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