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Senior Content Manager


  1. Full time

Closing date


About the job


This vacancy has now expired. Please see similar roles below...


We’re expanding our content team as part of Admiral’s continued success and ambitious growth plans for the UK’s insurance and personal finance markets.

It’s an exciting time for a content expert to join the marketing department and lead the team responsible for producing helpful, engaging and accessible communications for all our products and brands.

You will work cross functionally with marketing, product and creative teams, as well as business stakeholders, agencies, and other partners to define and deliver the content strategy for our business.

This will involve running multiple projects at once, driving activities to boost our rankings, engage our audience and shape Admiral’s expert voice across all products and UK brand websites (Admiral, Bell, Diamond, Elephant).

Some of the things you will be doing:

  • Collaborate with marketing and product teams to produce an editorial content plan and deliver integrated campaigns which work effectively across all communication channels.
  • Manage the relationship with our SEO team, working with them to monitor web rankings for core product pages, identify and implement recommendations.
  • Take the lead in effectively improving our organic search visibility by utilising best practices and on site optimisation with engaging, user centred, and data driven content.
  • Monitor the search visibility health of the website and work closely with the Marketing Optimisation Team to analyse results of SEO conversion tests and apply key findings.
  • Lead the link building strategy, considering new opportunities with potential partners or influencers, and managing the delivery of four large outreach campaigns per year.
  • Manage the content planning and creation process, including brainstorming, copywriting, creating content briefs, proofreading and editing internal and externally commissioned copy.
  • Oversee Content budget spend, ensuring that accurate financial records are kept and value for money from suppliers.
  • Produce and commission SEO friendly blog content for the Magazine section of which is included in the monthly e-newsletter sent to millions of customers.
  • Hold monthly meetings with the Product Support team and conduct regular review of all web copy to ensure full compliance with FCA regulations.
  • Liaise with business wide teams to maintain brand tone of voice consistency across customer facing communication including letters, emails, web chat responses and quote engine copy.
  • Line manage the content team, taking responsibility for their development and providing guidance to other team members where relevant.
  • Deliver projects from concepts to final output within tight deadlines, ensuring that internal processes are followed and the relevant approvals are in place.
  • Industry training will be provided and continuous professional development is actively encouraged.

Skills and Experience Required:

  • Excellent management, negotiation, listening, and verbal and written communication skills.
  • Keen eye for detail and high standards.
  • Strategic and analytical mindset with a creative eye.
  • Ability to work under pressure and to tight deadlines.
  • Able to prioritise workload while being flexible to change.
  • Proactive, flexible team player with a strong work ethic.

Educational Qualifications Required:

  • A degree or equivalent.
  • An understanding of editing and producing plain HTML for web pages.

Additional Information

  • We will review your CV within 5 working days of application and get back to you.
  • Interviews will begin w/c 08/01/2024
  • We have a Hybrid approach to work remote working, 1-2 days per week in our Cardiff office (or more if you prefer).
  • We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.



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Our Benefits

As one of our four pillars to our culture, Reward and Recognition is extremely important. We believe that happy staff make happy customers, so we have a huge range of great benefits to make sure everybody has something to smile about! Here are a few of our more popular ones.




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