Salesforce CRM Lead - Admiral Pioneer

About Admiral Pioneer

Admiral Pioneer is a new entity within the Admiral Group with the objective of seeding, launching, and scaling new businesses. We are focused on three business domains:

• Mobility
• Future of Work
• Live to 101

We aim to build multiple businesses in each domain, all anchored around meeting customer needs in new and better ways. We aren’t an incubator, we are building a dynamic and energizing environment where we will provide all the excitement and freedom of a start-up, with the support and stability of an established organization.

About the Role
This is our first CRM hire for the Admiral Pioneer studio team, and it’s a big one. You’ll be taking on accountability for our fresh SFMC system, and responsible for working with our different business units to understand, document and deploy their Salesforce requirements. From technical set up, to campaign implementation and reporting, you’ll be our point person for all things CRM.

We’re building a community of growth and marketing team members across all of the Admiral Pioneer businesses as well as a central Studio team which means you’ll get to work with, and have your work supported by, a wide range of talented colleagues.

You’ll be responsible for:

• Owning Salesforce Marketing Cloud for our whole studio’s CRM needs. From supporting businesses working out what their first customer interactions should look like, to helping more established brands optimise their comms.
• Getting your hands dirty as you build up our use of the platform taking us from simple configuration through to advanced use-cases, then later build a team of experts to support your work.
• Working with our marketing, service design, and product teams to come up with the best possible customer journeys and experiences for users from across the spectrum of the multiple businesses we’re building.

About You

Experience and Skills You Might Have:

• Know the Tools - Years of experience working with Salesforce Marketing Cloud – especially Email Studio, Journey Builder, and Mobile Studio.
• Building from Scratch – You've got experience building new paths and content, establishing a new CRM system from a blank sheet.
• Comfortable in HTML, AMPscript, and a bit of SQL.
• Working with Data - You’ll be doing a lot of analysis and data crunching to work out the effectiveness and direction of our work, so you’ll need a head for numbers.
• Thinking Creatively - As well as the data, you’ll need to bring the counterbalance of creative thinking, coming up with new ideas to test and totally new approaches to our business problems.
• Working at Pace – We’re building multiple businesses rapidly, so you’ll need to be comfortable working with a high degree of ambiguity as we move fast and iterate.

Additional Information

Due to Covid, the whole Admiral Pioneer team is working remotely. We will provide you with everything you need to work comfortably from home.

We expect you to be working remotely for the foreseeable future, however, once it is safe to return to the office, we will have days when the whole team comes together to collaborate in Cardiff. Please note you will need to be comfortable occasionally making that journey to our Cardiff office as part of your personal commute for this role.

Salary, Benefits, and Work-Life Balance

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it is one of the reasons we're voted no. 1 in the 2019 Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

About Admiral

Admiral Group is a leading FTSE100 Financial Services company with a presence in eight countries.

The company was set up in 1993 as a car insurance specialist, but since then the Group has expanded in other countries and other insurance verticals such as household and travel insurance, in loans, price comparison platforms, and has developed innovative products.

The Group has 7 million customers worldwide and employs over 11,000 people across its operations. Admiral is a growth story with an enviable track record of strong financial performances, ROE consistently over 50%, a turnover of £3.5 bn, and a profit before tax of £520 m in 2019. Admiral’s philosophy is that ‘people who like what they do, do it better’ and Admiral is proud to offer an open culture where achievement is rewarded and recognised and where coming to work is exciting every day.

In 2019, Admiral received a special award from ‘Best Companies to Work For’ as the only company to feature within their rankings since they began 20 years ago: a true testament to the Group’s culture.

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