Personalisation Manager

Why Join Us?

We are recruiting for a brand-new position in our Marketing department! This is an exciting opportunity for a Personalisation Campaign Manager to join Wales’ only FTSE 100 company, to implement a personalisation strategy for Admiral. You will work closely with channel owners to optimise the personalised customer journey and improve campaign performance across the full marketing mix.

Our Marketing department is a team of 40, and your role will sit in our fast-paced and growing Optimisation team. The successful candidate will report directly to our Head of Optimisation and will work closely with the Head of ECRM. You will also support the development in personalisation of the Optimisation and ECRM team.

Main Duties

• Working with Marketing, internal data teams, and internal and third-party developers to integrate customer segments with our different marketing platforms
• Customer journey mapping and planning to generate value from targeted cross-sell and retention programmes
• Analysing results and proactively making changes based on data insights for continued optimisation of the customer journey
• Personalisation A/B test planning
• Collecting insight from campaigns and owning this insight
• Working with channel managers and their teams to implement tests across the full marketing mix
• Demonstrating customer LTV of most valuable customer segments
• Act as product owner for personalisation across digital channels

Success Metrics

• Delivery of a successful personalisation plan for Admiral customers
• Identify and define opportunities for the key customer segments using data.
• Prioritise a customer segment framework
• Test and optimise framework across digital channel

Additional Information

Due to COVID, the Marketing department is working remotely. We will provide you with everything you need to work comfortably from home. We expect you to be working remotely for the foreseeable future, however, once it is safe to return to the office, we will have days when the whole team comes together to collaborate.

We expect that you will be able to decide to come to the office between 2-5 days per week and will aim to be as flexible as we can. If you would like to discuss flexible working, please contact the Recruitment Officer looking after this position.

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're voted no. 1 in the 2019 Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible. 

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