About the job
Why Join Us?
We are recruiting for a brand-new position in our Marketing department! This is an exciting opportunity for an experienced Personalisation Manager to join Wales’ only FTSE 100 company, to design and implement a personalisation strategy for Admiral. You will work closely with channel owners to optimise the personalised customer journey and improve campaign performance across the full marketing mix.
Our Marketing department is a team of 40, and your role will sit in our fast-paced and growing ECRM team. We currently have 6 pioneering members of our ECRM team, but we’re growing to a team of 9. The successful candidate will report directly to our Head of ECRM and will work closely with the Head of Optimisation. You will also support the management and development of the ECRM team.
- Working with Marketing, internal data teams, and third-party developers to create customer segments and integrate them with our different marketing platforms
- Customer journey mapping and planning to generate value from targeted cross-sell and retention programmes
- Analysing results and proactively making changes based on data insights for continued optimisation of the customer journey
- A/B test planning
- Collecting insight from campaigns and owning this insight
- Working with channel managers and their teams to implement tests across the full marketing mix
- Demonstrating customer LTV of most valuable customer segments
- Act as product owner for personalisation across digital channels
- Creation and delivery of a successful personalisation plan for Admiral customers
- Identify and define key customer segments
- Prioritise a customer segment framework
- Test and optimise framework across digital channels
Key Skills and Experience
- Experience in a similar role, delivering a successful personalisation programme
- Proactive and can-do attitude, able to generate ideas and new approaches and confidently lead a strategy
- Great communicator - you’ll be working with lots of different stakeholders inside and outside of the business and will need to be able to demonstrate the value in your proposed approach to personalisation
- Analytical mindset with the ability to take meaningful insights from test results and apply them to make improvements
- Confident forecasting commercial results, monitoring and measuring uplift by channel and segment
- Customer-focused mindset and the ability to act as a customer experience champion across marketing and the wider business
- Experience in multivariant testing
- Understanding of the digital marketing mix
- Experience using Adobe Campaign or a similar programme
- Experience using Optimizely or a similar programme
- Understanding of FCA regulations for financial promotions
Due to COVID, the Marketing department is working remotely. We will provide you with everything you need to work comfortably from home. We expect you to be working remotely for the foreseeable future, however, once it is safe to return to the office, we will have days when the whole team comes together to collaborate.
We expect that you will be able to decide to come to the office between 2-5 days per week and will aim to be as flexible as we can. If you would like to discuss flexible working, please contact the Recruitment Officer looking after this position.
Salary, Benefits and Work-Life Balance
We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.
At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we're voted no. 1 in the 2019 Sunday Times Best Big Companies to Work For in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.
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Tŷ Admiral, David Street, Cardiff, CF10 2EH
We’re looking for a Software Engineer with experience in Java and ideally with experience of using or development a document management system (such as Hyland OnBase or similar). You will have
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On the 8th of November, our very own Admiral Academy hosted their 5th International Learning and Development (L&D) Conference. Over 150 training professionals came together from all corners of the business to collaborate, share best practise, network and most importantly celebrate success. The day kicked off with the amazing Admiral Inspire Choir and an opening speech from Head of People Services and Head of Learning and Development. David Stevens (CEO) also recorded a personal thank you message to attendees for their efforts in winning the L&D Award at the Best Big Companies to Work for Awards this year!The day included a whole host of talks from managers around the business, with keynote speaker Garan Pieniazek who gave an inspiring talk. The day also incuded talks from our ILM 7 Graduates and Working Groups who have worked incredibly hard throughout the year to deliver current content at this year’s conference.The second part of the day was recognising staff in the business who made a real impact within the learning and development community over the last year.Award Winners from this year’s conference are;Getting To Know Your Learners – Holly: Admiral AcademyDriving Performance – Deepshika: Customer ServiceGuardian of The Culture – Daniel: Admiral AcademyHighly Commended - Excellence in Learning and Development – New BusinessWinner - Excellence in Learning and Development - RenewalsThe L&D Conference and Awards highlights the incredible work of training professionals throughout the business and truly make a difference to the business and staff. Thank you to all and a huge well done!
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We understand that balancing the demands of a family and a career can be challenging at times. Taking time off work to be with your new family is very important and we recognise that many fathers, partners and adopters want to be more hands on and involved with the care of their children. We are committed to supporting our staff when they go through parenthood and a valued source of support is provided by our Parental Leave policies. The policies allow staff to spend cherished time at home with their family, so that when they return to work, they can thrive and flourish. Our policies go above the statutory pay requirements to encourage our staff to take more time at home when they become parents. As long as you've worked for us for 26 weeks, you can expect the following benefits. Maternity LeaveEmployees receive 16 weeks of full pay, followed by 23 weeks statutory maternity payPaternity LeaveEmployees receive 2 weeks full pay, 2 weeks statutory paternity pay and 12 days of unpaid leave (should they wish to take it)Shared Parental LeaveWhen both parents work for Admiral they can share the 16-weeks full pay benefit. So, if the mother/primary caregiver decides to return to work prior to 16 weeks, the other parent can pick up the remaining weeks on full payIf one parent is employed by Admiral, and together with their partner fulfil eligibility criteria, they can share the Parental LeaveAdmiral believes that the support doesn’t stop at Parental Leave. We recognise that flexible working is another valuable way in which our staff can attain the work-life balance they need and so employees can request flexible working arrangements.Our employee benefits don’t stop here, take a look at our top 7 perks for working at Admiral.
TeaserGraduates and Students
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Kieran, a grad on the Welsh Data Science Graduate Programme chats to us about his first week and placement here… We’re so proud to be one of 13 Welsh companies to get involved in the Welsh Data Science Graduate Programme, which encourages top talent to build their careers in a growing data science sector in South Wales.“We are delighted to play a part in the South Wales Data Scientists Graduate Scheme'', said Business Analytics Manager, Sarah (pictured above). “Initiatives like this allow us to develop and keep talented individuals in South Wales and Admiral.” We chatted with Kieran to learn more about the programme, his experience so far and what he’s going to get involved in during his time at Admiral.What is your educational background?‘’I completed a physics degree at Cardiff University (I’m originally from Bath) and now I’m doing an MSc in applied data science, which is funded through the Welsh Data Science Graduate Programme.’’How did you find yourself on the Welsh Data Science Grad Scheme and what exactly does it involve? I applied like you would with any normal job role; it’s a 2-year course and I’ll complete three 8-month rotations with three different companies. On Fridays I am in USW completing various academic units and Monday to Thursday I’m here at Admiral working on a work-based project. What will you be doing here at Admiral?‘’I’m working with Claims Analytics – quite a small team but growing quickly. With the company seeing the value in data science, this is a big area of focus. I’m currently training in SAS and looking to start my project soon, which will involve working with the department at minimising the number of open claims that will have a predicted £0 paid value.’’How are you using your data science degree?‘’I’m using all skills gained from my data science degree as well as using a machine learning model to assess current data for future predictions.’’How are you finding it so far?‘’I’m enjoying it; I’ve never worked in an office environment before – I like it, it’s very relaxed, everyone on the team is friendly and willing to help out. I was recently part of a big solutions meeting and it was good to see how everyone shared the problems they had, and different teams presented different solutions. It was nice to see people taking others advice and working collaboratively.’’Do you have any advice to anybody thinking about doing the same programme?‘’Data science in Wales is booming with so many companies expanding to account for this new area of focus.For me, it was about taking my scientific degree into commercial environment, which can be hard to do with physics degree because of its academic focus. You have to have to find something to make it adaptable in a business environment.There’s room for every science degree to fit into data science, it’s just finding a way to commercialise it and the Welsh Data Science Graduate Programme is a great way to do this.’’You can find out more and stay up to date with similar opportunities through following the Graduate Programme Wales on LinkedIn.You can also follow us on LinkedIn for graduate and data science opportunities.
As one of our four pillars to our culture, Reward and Recognition is extremely important. We believe that happy staff make happy customers, so we have a huge range of great benefits to make sure everybody has something to smile about! Here are a few of our more popular ones.