Internal Communications Manager – Business Partnering

We’re looking for a senior internal comms leader who knows how to inspire, influence, and make things happen—without needing to shout about it.

This is a senior role with real influence. You’ll shape how we partner with the business to deliver clear, purposeful comms that actually land—and help people feel connected to what we’re all here to do.

You’ll be the trusted sounding board for senior leaders, helping them communicate in ways that feel human, honest, and aligned with our goals. You’ll also lead a brilliant team of Internal Communications Business Partners—each supporting different parts of the organisation—and make sure our work is joined up, high quality, and future-ready.

You’ll report into the UK Senior Internal Communications Manager and be part of our wider Communications team. We’re after someone who’s confident, collaborative, considered a go-to expert in internal comms, and is always calm under pressure. Someone who can balance strategic thinking with people leadership, influence at the top table, and keep things moving—even when the pressures on. If you’ve got a sharp comms brain, a steady hand, a love for leading teams, and a good sense of humour, you’ll fit right in.

Key Accountabilities

• Act as a senior strategic partner to executive leaders, offering expert communications counsel that drives alignment between internal messaging and business priorities, and helps shape organisational culture.
• Lead, coach, and develop a high-performing team of Internal Communications Business Partners, fostering professional growth and ensuring consistent, high-quality delivery across the organisation.
• Own the internal communications business partnering model – ensuring it remains impactful, responsive to business needs, and delivers real value to stakeholders.
• Oversee the creation and execution of integrated communications plans across business areas, ensuring they are joined-up, strategically aligned, and support the overarching internal communications strategy.
• Champion the employee voice, using insight, data and feedback to shape communications that resonate, engage, and reflect the lived experience of colleagues.
• Drive innovation in communication channels and content, ensuring messaging is inclusive, engaging, and fit for a modern, diverse workforce.
• Lead on complex or high-profile communications initiatives and campaigns, , including change, transformation, and crisis communications, acting as a trusted advisor and steady hand in moments that matter.
• Monitor and evaluate the effectiveness of communications activity, using data and insight to continuously improve outcomes and demonstrate impact.
• Represent the Internal Communications function at senior forums, acting as a visible, credible leader and advocate for strategic, people-focused communication.
• Support leadership visibility, helping senior leaders communicate authentically and effectively with their teams.
• Foster cross-functional collaboration, working closely with HR, Brand, and other key teams to ensure internal communications are aligned and mutually reinforcing.
• Stay ahead of trends, bringing fresh thinking and external insight into how internal communications can evolve to meet changing employee expectations.
• Champion digital transformation, exploring new tools and technologies to enhance how we connect and communicate.

Knowledge, Skills and Experience

Essential:

• Extensive experience in internal communications, with a strong track record of strategic business partnering at a senior level.
• Proven leadership experience, with the ability to inspire and manage a large, distributed team.
• Exceptional stakeholder management skills, with the confidence to challenge and influence senior leaders.
• Experience navigating fast-paced, complex environments—staying calm, focused, and solutions-oriented.
• Excellent written and verbal communication skills, with a sharp eye for detail and a flair for storytelling.
• Demonstrated experience in leading change and transformation communications.
• Strong understanding of internal communications channels, measurement, and how to use insight to drive continuous improvement.
• A collaborative mindset, with a natural ability to build trusted relationships and bring people with you.
• Strong strategic thinking and planning skills, with the ability to translate complex business priorities into clear, engaging and purposeful communications..

Desirable:

• Professional qualification from the Institute of Internal Communications or equivalent.
• Experience in financial services or regulated industries.
• Familiarity with digital communication tools and platforms.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

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