Head of Sales

About us

Admiral Money is the dynamic lending arm of Admiral Group, offering personal loans, motor finance, and second charge mortgages since 2017. We’re building something special for our customers and are looking for curious, driven individuals ready to learn, take on challenges, and make an impact.

We’re proud to be a certified Great Place to Work for over 25 years, with recognition for Women and Wellbeing. Our inclusive culture empowers everyone to Be You.

Enjoy flexible, hybrid working and vibrant office spaces designed for collaboration and connection.

Need support during the recruitment process? Just let us know – we’re here to help.

Role Overview

The Head of Sales will be responsible for supporting and developing a national sales function consisting of:

• A team of internal Key Account Managers (KAMs)
• A team of field-based Business Development Managers (BDMs)
• The recruitment and strategic development of a newly created Major Account Team

The successful candidate will play a critical role in shaping the future of the sales strategy, owning the commercial relationships with key dealer groups, driving revenue growth, and building a high-performing, scalable sales infrastructure.

Key Responsibilities

Team Management 

• Provide direct guidance to internal Key Account Managers and field-based BDMs.
• Recruit, onboard, and develop a new Major Account Team to focus on top-tier dealer groups and strategic partnerships.
• Set clear goals, performance metrics, and coaching structures to ensure accountability and growth across all teams.
• Support a high-performance culture rooted in data-driven decision-making, collaboration, and continuous improvement.

Sales Strategy & Execution

• Design and implement a comprehensive national sales strategy aligned with business objectives, including market penetration, channel development, and revenue targets.
• Build and execute a go-to-market plan for the Major Account Team, ensuring alignment with internal departments (e.g., underwriting, marketing, product).
• Monitor opponent activity, market trends, and regulatory changes to identify opportunities and mitigate risks.

Relationship Management & Business Development

• Own and develop senior-level relationships with key dealer partners, OEMs, and brokers.
• Support KAMs and BDMs in securing, retaining, and growing business with key clients.
• Represent the company at industry events, trade shows, and external stakeholder meetings.

Performance & Reporting

• Deliver sales targets and KPIs across all channels.
• Provide regular performance updates and strategic insight to the Executive Leadership Team.
• Ensure accurate pipeline reporting, forecasting, and CRM data management.

Essential Skills & Experience

• Proven experience in a senior sales leadership role within motor finance, automotive, or financial services.
• Demonstrated success managing both internal sales/account management teams and external business development teams
• Experience building a sales function or department from the ground up, including recruitment and strategy development.
• Deep understanding of the UK motor finance landscape, including dealer networks and the regulatory environment.
• Excellent communication, leadership, and stakeholder management skills
• Strong analytical and commercial acumen with a results-lead mindset.
• Ability to travel across the UK as needed.

Desirable Skills & Experience

• Experience working with tiered dealership groups, franchise networks, or OEM-backed finance programs.
• Familiarity with CRM and sales enablement tools (e.g., Salesforce, HubSpot).

Admiral: Where You Can

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We’re committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave.

We’re proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We’re fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics.

Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.

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