Head of Commercial Performance

Why Veygo

Veygo was founded 6 years ago as part of a pioneering incubation venture ‘Admiral Pioneer’ - created to seed and launch exciting scale ups to disrupt existing marketplaces.  

Veygo has so far seen an impressive 50% YoY growth. We currently provide our customers with temporary and learner car insurance - products designed to make life easier for those wanting to share cars, insure their own car for a short amount of time, or for people learning to drive. 

What makes Veygo different

• We’re building flexible policies for learner drivers or people looking to share cars once they've passed their test.   
• Veygo provides comprehensive cover to those customers, meaning that the car owner’s insurance policy and no claims bonus is safe if the person borrowing the car has an accident. 
• All Veygo’s insurance is available by the hour, day, week or month and customers can get a quote in minutes.   
• All backed by Admiral, voted Best UK Car Insurance Provider six years in a row by The Personal Finance Awards.  

Whilst our mission today is to put people in control of their own journey our ambition is to create a youth lifestyle brand that take us beyond car insurance.  Disruption is in our DNA and we’re always relentlessly looking for collaborative self-starters and innovators with the desire to challenge how we do things today; to push the boundaries and drive us through our onward growth journey.  Veygo’s culture is vibrant, open, creative, and disruptive.

This is a pivotal role within the Growth team, with a view to providing a growth opportunity to learn more about a wider set of marketing strategies and channels.  The role will report into the Chief Growth Officer and support the wider business with a clear commercial steer and strategy to expedite growth.

What the job involves:

As Head of Commercial Performance, you will take full ownership of our commercial performance strategy and reporting of all our commercial KPIs. Identifying, understanding and managing our key levers included but not limited to traffic, bounce, targeting,  channel performance, pricing, conversion, whilst controlling CAC, CPS and CPA across both channels – Web and App.

As a cross-channel leader, you will be a key player in driving various KPIs, including but not limited to sales, written premium and CAC. You will cater for the consumer journey holistically, drive synergies across media, and ensure our performance is greater than the sum of its (channel) parts.

Leading the paid search, biddable and affiliate teams, you will design market-specific strategies, deliver effective and innovative campaigns to drive growth. You will also work cross-functionally with other departments (broader digital, brand, retention, pricing, CRO and advocacy) to drive product revenue, customer acquisition, and brand love. Crucially, you will work closely with our brand team and creative agencies to deliver best-in-class assets and formats suitable for various biddable environments.

As the team’s lead, you will also coach and develop your team members, help bring the best out of every individual to deliver high performance, while ensuring team cohesion.

Operating in a hyper-growth environment, the role is fast-paced, dynamic, multi-tasking, and entrepreneurial. This role requires a high energy, high-performing and relentlessly curious and data curious individual.

Role Accountabilities

• Build a strategy to drive revenue, customer growth and retention for Veygo.com and App
• Manage, coach, and develop the Paid Search team and oversee the execution of.
• Lead channel forecasting, budget management, and be accountable for channels P&L.
• Own/Chair the weekly trading meeting, co ordinating the right individuals to report on weekly trading performance and own any gap closure exercises
• Proactively source innovation and growth opportunities, from the adoption of relevant alphas/ betas to onboarding of new platforms/ partners.
• Work closely with Data Science team to build requirements of our One customer view/Attribution modelling/Propensity modelling ambition and support delivery of
• Work closely with the brand team, Creative Agency and inhouse design resource to create best in class digital assets across channels.
• Represent Performance Marketing team in weekly/monthly forums, and proactively shape campaigns for new products/GTM and tactical trading initiatives.
• Collaborate with Organic, Paid Social, and Advocacy teams to create innovative viral campaigns to drive product sales, brand awareness, and brand advocacy.
• Lead and support channel leads in the negotiation of strategic Joint Business Plans (JBPs) with big tech (e.g. Google, Meta, TikTok).
• Collaborate with cross-functional teams to drive 1st party data growth, contribute to audience segmentation and activation efforts.
• Support the sourcing, screening, and onboarding of relevant Martech/ Ad Tech stack as an when required.
• Support cross-functional teams to deliver new products and GTM to drive growth across the whole business
• Keep abreast of trends, innovation, best practice, put them into operation, and help educate the wider team regarding these latest developments.
• Monitor competitors and keep pace with changing consumer behaviour and macro-dynamics.
• Help foster a data-driven, best-practice led, high-performance culture.
• Manage budgets to achieve best ROI and continuous improvement and efficiency driving

Who you are:

• Strong Relationship Builder - exceptional interpersonal skills and the ability to establish and maintain relationships with diverse stakeholders.
• Excellent Communication - Effective communication is crucial for this role. The ideal candidate can articulate their ideas clearly and build consensus among internal and external stakeholders. They can negotiate effectively, write compelling proposals, and deliver impactful presentations.
• Collaborative Team Player - A team player who can collaborate across functions, align goals, and foster a positive and cooperative work environment.
• Business Acumen - A solid understanding of marketing principles, market dynamics, and the competitive landscape. You’ll need to be aware of industry and social trends.
• Analytical and Creative Thinking – Ability to achieve a good balance between delivering creative that differentiates Veygo, as understanding what is working in channel to drive our metrics and KPIs.
• Flexibility and Adaptability: Comfortable working in a dynamic and fast-paced environment. Adapting quickly to changes, navigate ambiguity, and embrace new opportunities and challenges that arise. 
• Multi- tasker – the ability to manage multiple projects simultaneously, on brand, on time and within budget.

Salary, Benefits and Work-Life Balance

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration.

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