We have been made aware of a number of scams where fraudsters are claiming to represent our organisation or organisations we work with. Please click here to find out more details and what to do if you are contacted.

menu

Accessibility tools

ECRM Marketing Executive

Cardiff

  1. Full time

About the job

"

This vacancy has now expired. Please see similar roles below...

"

We are looking for an initiative-taking and enthusiastic Marketing Executive to join the ECRM Marketing team. This role will support product promotion by focusing on sales generating cross-sell campaigns for Admiral Travel Insurance.

You will be working as part of the ECRM (Electronic Customer Relationship Management) team in our award-winning Marketing department. Our team purpose is to engage customers with a range of direct marketing campaigns to drive cross-sell, improve retention and customer satisfaction, and promote digital adoption across Admiral’s expanding portfolio of products.

Our focus is on email marketing, while also testing new initiatives for channels such as SMS, push notification and Direct Mail, finding the right channel mix for the individual customer journey. We aim to ensure we are contacting the right customers, with the right message, at the right time, via the right channel.

This role will be a fantastic opportunity to get involved in a fast-paced and dynamic environment and really put your stamp on an expanding portfolio of products.

Responsibilities

  • Plan, implement and optimise sales generating marketing campaigns for Admiral Travel Insurance, aimed at growing the customer base
  •  Review the customer journey to identify areas of improvement and optimisation
  • Monitor performance against target, pro-actively make suggestions to adjust activity when required
  • Maintain monthly reports and manage stakeholder communications

Main Duties:

  • Campaign creation
  • Manage the campaign marketing plan for Admiral Travel Insurance
  • Work with Marketing Campaign Manager, Product Marketing teams and Product owners to develop campaign plans to achieve business targets
  • End-to-end campaign delivery, including planning, practical implementation, writing/sourcing copy and consulting with design teams
  • Ensure quality of campaigns are maintained through thorough testing and quality assurance

Data Management

Work with regulatory advice, data protection and legal teams in Admiral Group, to ensure campaigns meet FCA, data privacy, consumer duty and ASA requirements

Work with the Customer Engagement team to generate ideas for lead generation campaigns

Reporting and Stakeholder management

  • Drive performance against target, reporting on at product and campaign level and proactively make recommendations to improve performance
  • Presents results and findings, producing presentations and reports in digestible format for target audience
  • Communicating with a large product team to provide campaign updates and generate ideas 

Skills Required

  • Process and technical aptitude are essential, as this is a specialized digital role within Marketing
  • Experience with using email marketing platforms, preferably Braze or Adobe Campaign
  • Technical knowledge or interest in CRM automation development. Desirable but not essential
  • Interest and experience in email marketing, multi-channel marketing and digital communications
  • Expeirence and knowledge in HTML. Further knowledge and experience in  JavaScript and CSS is desirable but not essential
  • Experience in email template building tools such as Litmus is desirable but not essential
  • Understanding or experience in analytics tools such as Google Analytics or Looker
  • Collaborative nature with the ability to build strong cross-functional relationships and work with different departments such as graphic design or content
  • Effective relationship management skills e.g., agencies, internal stakeholders
  • Great time management skills and ability to work independently
  • Proactive attitude with the ability to use initiative & generate ideas
  • Experience in presenting findings or insights to stakeholders or colleagues with an entrepreneurial spirit

Additional Information

  • We will review your CV within 5 working days of application and get back to you.
  • We are a hybrid working team and you will be required to come to our Cardiff office 1-2 days per week (or more if you prefer)
  • We will give you everything you need to work comfortably from home.

Please note - we may close this vacancy early if we receive lots of applications or business priorities change.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Salary, Benefits, and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

#LI-AM1

  1. Full time
  2. Digital and Marketing

__jobinformationwidget.freetext.LocationText__

Cardiff

jobs

Related jobs

Financial Controller

Salary

Location

Cardiff

Job Type

Full time

Location

Cardiff

Brand

Admiral Group

Department

Finance Services

Office address

Tŷ Admiral, David Street, Cardiff, CF10 2EH

Description

(This is a hybrid role, and it requires travel to our Cardiff office regularly) About Us At Admiral, people come first – and we’re proud to have been named a Great Place to Work for over 25 year

Reference

10617

Expiry Date

01 Jan 0001

Helen Hunt

Vacancy managed by

Helen Hunt
Helen Hunt

Vacancy managed by

Helen Hunt
View Shortlist
Senior Third Party Risk Manager

Salary

Location

Hybrid

Job Type

Full time

Location

Hybrid

Brand

Admiral Group

Department

Operational Support

Office address

Tŷ Admiral, David Street, Cardiff, CF10 2EH

Description

(This is a hybrid role, and it requires travel to our Cardiff office at least once a week) This is a fantastic opportunity for you to join the Line 1 Risk & Control team in the Customer & Conduct D

Reference

10488

Expiry Date

01 Jan 0001

Allison Martin

Vacancy managed by

Allison Martin
Allison Martin

Vacancy managed by

Allison Martin
View Shortlist
Projects and Events Lead (9 Month FTC)

Salary

Location

Cardiff

Job Type

Full time

Location

Cardiff

Brand

Admiral Group

Department

HR

Office address

Tŷ Admiral, David Street, Cardiff, CF10 2EH

Description

This is a Group-wide role supporting the delivery of high-quality Projects and Events through a range of channels across the Group and in line with our Communications strategy. The role holder will

Reference

10637

Expiry Date

01 Jan 0001

Molly Bailey

Vacancy managed by

Molly Bailey
Molly Bailey

Vacancy managed by

Molly Bailey
View Shortlist

Our Benefits

Admiral employees work hard to keep us at the top of our industry, and are rewarded for it—with competitive pay, a share package, career growth and development opportunities and some other great benefits, too!

People who like what they do, do it better.

Be You

Financial & Mortgage Advice

Financial & Mortgage
Advice

Ecare

24-Hour
Ecare

Cycle to Work Scheme

Cycle to Work
Scheme

Annual Holiday Allowance

Annual Holiday
Allowance

Flexible Working

Flexible
Working

Simply Health

Simply
Health

Private Health Cover

Private Health
Cover

Critical Illness Cover

Critical Illness
Cover

Grow & Progress

Learning and Development

Learning and
Development

Educational Sponsorship

Educational
Sponsorship

Accredited Qualifications ILM

Accredited
Qualifications ILM

iLearn

iLearn
Online Learning

Buy a Book Scheme

Buy a Book
Scheme

Developmental Coaching

Developmental
Coaching

Port of Calls

Port of
Calls

Internal Mobility

Internal
Mobility

Make a Difference

Groups & Societies

Groups and
Societies

Socials & Team Days Out

Socials and Team
Days Out

Multi Faith / Quiet Rooms

Multi Faith / Quiet
Rooms

Admiral Community Fund

Admiral Community
Fund

Give as You Earn

Give as You
Earn

Awards & Star Lunches

Awards and Star
Lunches

Corporate Social Responsibility

Corporate Social
Responsibility

Impact Hours

Impact
Hours

Share In Our Future

Share Schemes

Share
Schemes

Refer a Friend Bonus

Refer a Friend
Bonus

Colleague and Family Discount

Colleague and Family
Insurance Discount

Group Life Assurance

Group Life
Assurance

Pension

Pension
Scheme

Life Event Loan

Life Event
Loan

Tickets to Sponsored Events

Tickets to Sponsored
Events

Tusker

Tusker Salary
Sacrifice

Click here to download our full benefits brochure