CRM Manager

We’re looking for an ambitious and self-starting Salesforce CRM marketer to help our Small Business team Toolbox. This is our first CRM hire for the team, and it’s a great one. You’ll be taking on accountability for our fresh SFMC system, and responsible for working with our different business units to understand, document and deploy their need. From set up, to campaign implementation and reporting, you’ll be our point person for all things CRM.

We’re building a community of growth and marketing team members across all of the Admiral Pioneer businesses as well as a central Studio team which means you’ll get to work with, and have your work supported by, a wide range of talented colleagues.

About Admiral Pioneer

Admiral Pioneer is a new entity within Admiral Group with the objective of seeding, launching and scaling new businesses in areas of increasing societal importance. We are focusing on three significant domains:

• Mobility
• Future of Work
• Live to 101

These domains are long term growth areas for Admiral. We anchor around meeting customer needs and are focused on experimenting and proving new products, business models and partnerships through a discovery driven approach.

We aren’t an incubator, we are building a dynamic and energizing environment where we will provide all the excitement and freedom of a start-up, with the support and stability of an established organization. We want to recruit passionate business builders who look at the world and see huge opportunities to change it.

About Veygo

Veygo is an independent company within Admiral Pioneer, a new business within Admiral Group with the objective of seeding, launching, and scaling start-ups.

Veygo is at the forefront of the Mobility as a Service (MaaS) revolution and is growing fast. We want to make life easier for those wishing to share cars, use their own temporarily, or for learner drivers looking to practice in a family member’s or friends’ car. In short, we want to help people be able to get behind the wheel of a car, even if they don’t own one.

Responsibilities

As CRM Manager, you will be responsible for:

• Being the 'go-to' for Salesforce Marketing Cloud for the businesses’ CRM needs. You’ll build dynamic personalised email campaigns using Salesforce Email Studio and Content Builder.
• Developing, targeting and segmentation for personalised campaigns which allow us to build excellent contact journeys.
• Working with our marketing, service design, and product teams to design the best possible customer journeys and experiences for our customers.

Requirements 

The successful candidate will ideally have:

• Experience working with Salesforce Marketing Cloud – including Email Studio, Journey Builder, and Mobile Studio.
• Experience building new paths and content, establishing a new CRM system from a blank sheet.
• Knowledge of HTML, AMPscript, and perhaps even SQL.
• Understanding of test-and-learn, and know about A-B testing.
• Experience with Data. You’ll be doing a lot of analysis and data crunching to work out the effectiveness and direction of our work, so you’ll need a head for numbers.

If you've got 3 of the 5 skills we're looking for, we still want to hear from you!

Salary, Benefits & Work-Life Balance 

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral Pioneer, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons why we're consistently voted one of the Sunday Times’ Best Big Companies to work for in the UK. We want you to have an element of freedom to define a working lifestyle that supports this, so accommodate flexible hours wherever possible.

You can also view some of our other key benefits here; https://admiraljobs.co.uk/employee-benefits/.

Our Commitment to You 

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

Our Recruitment Process 

The recruitment process for this position consists of:

• CV Screening
• ​1st Stage Interview: the interview will focus on both behavioural and cultural skills, conducted by Hannah and Simon. 1st stage interviews will be week commencing 28th of March.
• 2nd Stage Interview: the interview will focus on both behavioural and cultural skills, conducted by Sarah and Hannah. 2nd stage interviews will be 4th of April

Additional Info 

Due to Covid-19 the whole Veygo team is working remotely. We will provide you with everything you need to work comfortably from home. We expect you to be working remotely for the foreseeable future, however, after it's safe to return to the office, we have days when the whole team comes together. You can choose how many days you can be in the office as long as we see your face from time to time.

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