Senior Digital Analyst

A vacancy has arisen within Admiral Money for a Senior Digital Analyst to join the fast growing team.

About Admiral Money

Admiral Money (AFSL) is an exciting, new division of Admiral Group. We have the freedom and innovation of a small start up with the security of a large parent company, Admiral. 

The journey started when we launched unsecured personal loans in June 2017. We went on to be the first direct to consumer car finance provider in December 2017. Since then, we have gone from strength to strength and have some exciting plans for the future.

We’re looking for people who are keen to learn, excited about getting stuck in and are ready for a challenge to help us to achieve our aim of creating a special lending business for our customers.

About the role

This role is a subset of the wider data capability being delivered by AFSL and focusing entirely on the digital journeys our customers take and requires a solid understanding of marketing data and its application to design, delivery and iteration of our digital customer experience. You’ll be highly focused on Google Analytics, Content Square and Amazon Connect data whilst supporting data from Optimizely, our MVT platform and our upcoming communications platform.

Responisbilities 

• Own the Digital Analytics architecture in conjunction with our Data architects and Digital Leadership Team ensuring that we have robust data capture and analytical data to feed insight
• Own the tagging delivery across our digital journeys, feeding into development requirements the relevant code insertion requirements as well as ensuring that Product Owners place data collection high in the list of priorities within feature creation
• Evaluate the digital journeys continuously, focusing on surfacing insight that informs MVT hypotheses utilising Google Analytics, Content Square and Optimizely
• Work with third party digital suppliers such as Open Banking Providers, PCW’s and our Comms Platform to ensure that tagging is consistent and providing the right data and insight to inform journey optimisation
• Focus on identifying click to conversion inhibitors and make recommendations on tests or development
• Liaise closely with the comms specialist to fully understand our outbound communications, their impact, downstream data opportunities and liaise with development, IT and Data teams to integrate these.
• Own the development of cohort identification in our communications platform and work with Data to create incremental opportunities
• Provide support to the Amazon Connect workstream to surface insights for customer contact patterns, improvements and improvement data. Become the expert for Chat Bot, Messaging and SMS data
• Own the customer monitoring data, surfacing opportunities to improve NPS, NES and liaise with our Performance Excellence Specialist to get agent feedback in a timely way.

Requirements 

• Excellent understanding and practical application of Google Analytics, GTM and supporting Digital Analytical tools
• Ability to turn Digital and Marketing data into insight that drives change agendas.
• Translate Digital Marketing terminology into non-technical, business language and present findings in a compelling manner.
• Solid understanding of Digital Marketing practises, terminology and trends
• Experience of working with development teams to identify data points within a digital journey and be able to participate in the design of tagging requirements

If you've got 3 of the 5 skills we're looking for, we still want to hear from you!

Desirable:

• Experience of Conversion Optimisation 
• Any exposure to Chat Bots and Web Chat

Interview Process

• CV Screening 
• 1st Stage interview - Week commencing 25th July
• 2nd Stage interview - Week commencing 1st August

Salary, Benefits and Work-Life Balance

We do not have a set salary for this position, as it will be dependent on the successful candidate’s experience. We are happy to see CVs from all candidates who meet the requirements and will be happy to discuss the remuneration package.

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration for employment.

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