Cross Portfolio Value Lead

Overview of UK Holistic

UK Holistic is a programme of work sponsored by the Group CEO, designed to join the dots for Admiral customers across our Portfolios and set of products, as well as bringing new products to market using modern agile methods.  The aim is to create the optimal customer experience for our customers, adding and measuring value at every step.

Overview of Admiral

Admiral Group plc is a distinguished British financial services entity, renowned for its innovative approach and dedication to customer satisfaction. Established in 1991 and headquartered in Cardiff, Wales, Admiral has emerged as a formidable force in the UK insurance landscape, offering a wide array of insurance products through its brands and sub brands such as Admiral Money, Admiral Pioneer, Admiral Business and Veygo. As a FTSE 100 listed company, Admiral employs over 10,000 individuals, underscoring its substantial impact on the market.

About this Role

This is a fantastic opportunity for a Cross Portfolio Value Lead to work in a new cross-functional customer value team, to drive the Awareness, Consideration and Purchase of additional products and services from our base of current customers.  This role is to plan and execute a programme of work designed to find the most effective way to increase our customers life-time value with Admiral.  Starting with the customer and how they perceive their insurance and FS products, and then working left into the execution and operation of sales processes this will be a role which covers every customer touch point with Admiral across EUI, Pioneer and Money.

You’ll work with the Customer Experience and Insight team, the marketing and brand teams, and work across the operation including. Direct, Digital and aggregator teams to ensure that we’re most effective at communicating, raising awareness and consideration of our products to our 7m customers.

We're looking for an energetic, customer obsessed, data-drive and operationally savvy individual who can create and test hypothesis across a number of channels and then tell a story about how best to create Customer Value.

You are proactive, engaging and able to influence – you should also be able to spot patterns in data and understand customer journeys and propensity models to make sure we put the right product in the right place at the right time. You should be a quick and curious learner, with a growth mindset, and able to build data analytics and testing capabilities.

Key Responsibilities 

• Cross Product Value mapping
  • Understand the right unique selling points for our products and how these USPs are communicated in the right channel
  • Create a value framework for products led by customer research – how do customers perceive car and travel, how do customers buy home and car and so forth
  • Understanding the life time product value and how products are “better together”
• Communication and collaboration
  • Being highly visible across the teams, providing input for decision making, and participating in different forums.
  • Communicating efficiently with stakeholders ensuring we are making data-informed, and customer led decisions.
  • Collaborating with peers and stakeholders from all relevant areas of the business.
  • Creation, implementation, and maintenance of ad-hoc and periodical business reports and data visualisation.
  • Staying up to date with emerging trends and technology bringing innovation to serve better our customers.
• Internal PR
  • Creating fun, energy and a programme of change to evangelise cross sell
  • Understanding the measures of success for each of the teams and creating ideas for incentivising this activity
• Compliance and Risk mindset
  • Working with colleagues to ensure that we are staying compliant with relevant ASA and FCA regulation when it comes to cross selling, specifically around key terms, the use of data in sales, and how we work across entities

Skills and Qualifications 

• Experience of different distribution channels and how to drive change
• Experience of change in large organisations and how to galvanise large teams around a common goal
• Understanding of a vast array of products and how they work together

Personal Attributes

• Proactive and creative approach to taking initiative and getting things done
• Team player with proven ability to collaborate and build relationships
• You are curious and analytical, someone who enjoys understanding the complexities of a market or how a business works. You can disseminate complex data and make this interesting and engaging to others
• Comfortable working in an environment of ambiguity and can use research and data insight to help provide direction
• Able to work on your own with many and varied data sources
• Able to work as part of a team and present compelling insight (verbally and written)

Why Join Admiral?

Admiral Group Plc offers a unique and dynamic work environment where innovation and creativity are highly valued. We are committed to providing our employees with opportunities for professional growth and development. By joining our team, you will play a key role in shaping the future of our product offerings and enhancing our competitive edge in the global market.

Admiral is an equal opportunity employer and welcomes applications from all qualified candidates. The successful candidate will have the opportunity to make a significant impact on the company's strategic direction and overall success.

Salary, Benefits, and Work-Life Balance

At Admiral, we are proud to be a diverse business where we put our people and customers first. We have great benefits to ensure employees have a great work-life balance; it's one of the reasons we’re consistently voted one of the Sunday Times Best Big Companies to Work For in the UK.

All colleagues will receive 33 days holiday (including banks holidays) when they join us, and this will increase with length of service, up to a maximum of 38 days (including banks holidays). You also have the option to buy or sell up to five days of annual leave in addition to your allocation.

You can also view some of our other key benefits here.

Our Commitment to You

At Admiral, we are committed to being a diverse and inclusive workplace. Admiral is proud to be an equal opportunities employer and does not discriminate on the basis of race, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, gender, gender identity, sexual orientation, disability, age, or any other legally protected status.

All qualified applicants will receive equal consideration.

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